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Sales and Marketing: A Force to be Reckoned With
*Full disclaimer: this post is shoe-horned with Star Wars allusions, puns, and enthusiasm. Reader be warned. In a galaxy far, far away, Han Solo and Chewbacca, co-workers and best friends, worked together to save Princess Leia and destroy the Death Star. It could be...
Business Development: Why Specialization Leads to Success
Many successful actors hit it big when they landed the right role. This is the role they are known for, like Jennifer Aniston as “Rachel” on Friends or George Clooney as “Dr. Ross” on E.R. It was their dedication to these characters that helped make them, and their...
Elements of a Business Development Team Built to Scale
A successful business is often described as a “well-oiled machine” – and with good reason. Both require multiple parts working together in the most efficient manner. Like a machine without the right parts, a business operating without the right development efforts may...
Content Market Strategy Part 1: Developing the Buyer Persona
As part one of our Content Marketing Strategy series, we’re discussing one of the most important tools in a content marketer’s pocket: the buyer persona. A buyer persona is a tool that all reputable content marketers use. It is the driving force behind your campaign,...
Got Strategy? The importance of documented strategy in content marketing
To be purposeful, a content marketing strategy must include relevant information about your campaign, like the goals and KPIs. But to be effective, it must also be documented. Not just discussed. Not just a draft. But a written, finalized, and approved content...
How to Pick the Right Metrics for Your Business
The saying is simple but true: what gets measured gets done. Applying the right metrics will give you the information you need to accomplish your business growth objectives. By choosing the correct key performance indicators (KPIs), you’ve taken the first step in...
Feeding the Content Beast Doesn’t Have to Be Scary
It’s that time of year again—time for haunted houses, trick-or-treating, and pumpkin spice everything. It’s also a great time to talk about content marketing. Content marketing is a proven strategy for growing business, which is why 69% of the most effective B2B...
How to Know When a Lead is “Sales Ready”
Today, leading companies recognize that content marketing is a great strategy to generate new leads. They also recognize that prospects are unlikely to be converted into customers after simply reading a few blogs or infographics. A talented sales representative must...
How to Map Your Sales & Marketing Activities to the Buyer Journey (And More)
Our blog post, Marketing Automation: Helping Bring Sales and Marketing Together, hit the high points on why and how sales and marketing need to work together to be effective—and the role marketing automation plays in making that happen. Our latest eGuide takes that...
Monitoring the KPI’s that Really Matter
Business growth comes with questions. Are your goals realistic? How many reps should be hired? In order to meet goals, how many calls do your reps need to make? Is your message gaining traction? KPI’s (Key Performance Indicators) are the secret to answering these...