All posts by Jenna Ontrop

Sales and Marketing: A Force to be Reckoned With

By | Marketing Plans, Marketing Strategy, Sales as a Service, Sales Strategy, Sales Tips | No Comments

*Full disclaimer: this post is shoe-horned with Star Wars allusions, puns, and enthusiasm. Reader be warned.

In a galaxy far, far away, Han Solo and Chewbacca, co-workers and best friends, worked together to save Princess Leia and destroy the Death Star.

It could be argued that these successes would not have been possible if they worked separately. That their individual abilities could not compare to their strength as a team.

In this way, sales and marketing teams are better together than they are apart. Unfortunately, much like the dynamic duo of Han and Chewbacca, we only see truly aligned sales and marketing teams once every other galaxy or so.

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Content Market Strategy Part 1: Developing the Buyer Persona

By | Content Marketing, Marketing Strategy | No Comments

As part one of our Content Marketing Strategy series, we’re discussing one of the most important tools in a content marketer’s pocket: the buyer persona.

A buyer persona is a tool that all reputable content marketers use. It is the driving force behind your campaign, the foundation of all campaign communications, and the reasoning that positions your product and sales efforts. Need I go on?

No? Ok—let’s get started.

This blog will provide an overview of what a buyer persona is and how to create one of your own.

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Got Strategy? The importance of documented strategy in content marketing

By | Content Marketing, Marketing Strategy | No Comments

To be purposeful, a content marketing strategy must include relevant information about your campaign, like the goals and KPIs. But to be effective, it must also be documented. Not just discussed. Not just a draft. But a written, finalized, and approved content strategy.  This seems easy enough, but according to the Content Marketing Institute’s 2015 study, only 35 percent of content marketers have a documented content marketing strategy. Read More

Revising Your Business’ Website Copy

By | Content Marketing, Website Development | No Comments

Are you considering re-writing your business’ website copy? You’re not alone. A lot of websites are born quickly and out of necessity, so they often have a TON of excellent information, but don’t necessarily have web-optimized copy.

Many companies copy straight from sales papers, brochures, and other print collateral because there isn’t enough time or expertise on-hand to write website content. Other sites were originally written by the machine operators, engineers, or other subject matter experts who had primary responsibilities beyond website writing.

So, if you’re looking for a place to start, we’ve outlined basic steps and information for you to consider as you begin.

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