Salesforce, a global CRM leader when it comes to cloud-based software, empowers companies and meets their demand for an integrated and user-friendly customer relationship management (CRM) product. The American software company headquartered in San Francisco, California supports various business functions comprising of sales and marketing including our Sales as a Service team. Recently, our SaaS team transitioned from Classic to Lighting, the next generation of Salesforce.
Category Archives: CRM Management
As the end of the year approaches, you might be wondering about the overall quality of your database. Companies today are looking to sales enablement technologies, analytics, CRM systems and learning technologies to make their sales teams more effective and more efficient. Businesses are considering cutting-edge tools that will make their team better. Something they often don’t spend enough time on that can make the most significant impact on a sales team’s efficiency is data.
If your sales and marketing activities are going to run like a well-oiled machine, you’ll need fuel… and data is the fuel for any growing organization. When organizations have clean data, they can generate up to 70% more revenue.
To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more.
In short, a “good” database is foundational for success. But “good” means more than just having a large list of names, addresses, and phone numbers. After all, a phone book has that, right?
So, what constitutes the definition of “good” as it relates to a database?
In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?”
Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped their card in the fishbowl at a trade show.
Some of these options are clearly more qualified than others. Read More
10 Common Salesforce Mistakes—and How to Avoid Them, to highlight the errors that prevent organizations from realizing their CRM’s full potential.
Database health has become increasingly important in today’s content marketing environment. A clean, well-segmented database is foundational to the success of any outbound effort. But poor data management doesn’t just hurt individual campaign results—it can potentially tarnish your brand and negatively impact your ability to market effectively in the future. Read More
In our last CRM blog we discussed how to ensure that your list segmentation matches your buyer persona. As we know effective messaging is relevant messaging. This means looking beyond just the demographic characteristics of your buyers and incorporating where they are in their buyer’s journey.
As an effective content marketer, you have put the time into understanding the characteristics of your audience. You’ve developed and validated personas. You or your strategist has created an editorial calendar that will knock clients’ socks off. You’ve produced exceptional content. You’ve written targeted messaging to introduce that content. You’ve got a plan to get it out to the masses.
But are you sure your team can effectively execute on your strategy?
Have you closed the reporting gap?
Creating strong content is not the ultimate element in Content Marketing. Creating and maintaining effective marketing data to target the best possible audience for your campaign is of equal importance. One of the most important tools in a modern marketer’s tool belt is a Customer Relationship Management (CRM) system to help you manage this data.
Your CRM is not only your database of record, but it is the place where marketing and sales connect to create actionable data for both the sales and marketing organizations.
Here are different ways that CRM can help you produce a strong campaign: