The year 2020 exposed some of the most fragile parts of businesses. Many found a lack of sales and digital marketing investment was one of those weaknesses.
Those who diversified their sales and marketing with digital tactics could rapidly assess shifting metrics. This allowed them to be nimble, taking action and adjusting to swiftly changing trends.
But those who relied on outdated tools or labor-intensive data gathering practices were left behind. If you felt unprepared for the unexpected in 2020, you need to update your practices to gain, interpret, and act on critical data now. Some of the most valuable data you need includes: