Marketing Strategy

Apple Mail iOS 15 Update: How it Affects Your Email Marketing Campaigns

Apple Mail iOS 15 Update: How it Affects Your Email Marketing Campaigns

In late September, Apple announced the release of its iOS 15 update, a seemingly innocuous occurrence. However, this update introduced a new provision allowing Apple mail users to disable email open tracking, called Mail Privacy Protection (MPP). While this is a win for consumer privacy, it poses a challenge for email marketing campaigns across the globe.

Essentially, through MPP, Apple gives its mail users the option to disable all email tracking. Those users include anyone with an Apple mail (.me) address and anyone opening mail through the Apple mail app (i.e., those forwarding Gmail or business email accounts).

With close to one-third of all emails going through Apple’s mail client, this update will affect all email marketers.

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How to Make Your Email Marketing Campaign Succeed in 7 Steps

How to Make Your Email Marketing Campaign Succeed in 7 Steps

If you’re uninformed, discovering how to make your email marketing campaign succeed can be time-consuming and stressful. You know you have a great product or service, but you can’t engage contacts to learn more. How can you cut through the noise?
With many of your prospects receiving dozens of promotional emails each week, your message needs to make an impact. Follow these steps to get there.

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Building Business Development, the Right Way: Part II

Building Business Development, the Right Way: Part II

In part one of this two-part post on building business development, Director of Business Development Jeff Tillar looked at how to secure a solid development foundation. Quality data and effective tools, along with market intelligence, are the base of a thriving business. But you need to use that data and those tools in the right way to achieve your development goals.
Step 3: Optimize Messaging and KPIs
After you gather the market intelligence you need to understand your target industry, take what you learned and develop multiple outreach campaigns. Each of these campaigns should target a different opportunity segment. Execute these campaigns to validate what you learned from your market research, getting real results to your hypothesis on prospect pain points and preferences.

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