If you’re uninformed, discovering how to make your email marketing campaign succeed can be time-consuming and stressful. You know you have a great product or service, but you can’t engage contacts to learn more. How can you cut through the noise?
With many of your prospects receiving dozens of promotional emails each week, your message needs to make an impact. Follow these steps to get there.
In part one of this two-part post on building business development, Director of Business Development Jeff Tillar looked at how to secure a solid development foundation. Quality data and effective tools, along with market intelligence, are the base of a thriving business. But you need to use that data and those tools in the right way to achieve your development goals.
Step 3: Optimize Messaging and KPIs
After you gather the market intelligence you need to understand your target industry, take what you learned and develop multiple outreach campaigns. Each of these campaigns should target a different opportunity segment. Execute these campaigns to validate what you learned from your market research, getting real results to your hypothesis on prospect pain points and preferences.
Whether or not you use market research for sales makes a difference. Hinge Marketing found that companies who frequently used market research saw 15 times more growth and almost double the profitability of those that don’t use any research. Market research brings you...
There are dozens of sales process models out there, ranging from five to eight to twelve steps or more, but no matter the model, there are core elements of sales enablement that remain. Those core elements include identifying and qualifying prospects, nurturing them,...
On average, a little over half of companies are using marketing automation, many with great success. But, not all. About 33% still consider their marketing automation campaigns to be unsuccessful. Are you one of these 33% waiting to see results from your marketing...
A well-crafted, effective go-to-market plan is the holy grail of development. Why have so many missed the mark? They too often skip step one and rush right to their goal, buying a generic go-to-market plan or creating one with little to no research. Step one is your...
In mid-March of 2020, the world changed overnight when the COVID-19 novel coronavirus was declared a pandemic. Schools closed, businesses shifted to work-from-home, and what was normal quickly became abnormal. As the dust settled from this rapid change, companies...
In the past year, almost 40% of companies increased their trade show budget. That’s resources devoted to trade show marketing, prospect outreach, and follow-up. The reason so many are upping their trade show investments is based on a simple fact: higher and more...
Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a...
Did you know that there are 6,586,013,574 internet searches a day worldwide, according to Net Market Share? That’s a lot, and you need to somehow make sure that your company’s website can be found amongst all of it. The key to accomplishing this is applying the proper...