Marketing Strategy Archives - NuGrowth Solutions

Apple Mail iOS 15 Update: How it Affects Your Email Marketing Campaigns

by Chuck Rue | Oct 13, 2021 | Marketing Automation, Marketing Strategy

In late September, Apple announced the release of its iOS 15 update, a seemingly innocuous occurrence. However, this update introduced a new provision allowing Apple mail users to disable email open tracking, called Mail Privacy Protection (MPP). While this is a win for consumer privacy, it poses a challenge for email marketing campaigns across the globe.

Essentially, through MPP, Apple gives its mail users the option to disable all email tracking. Those users include anyone with an Apple mail (.me) address and anyone opening mail through the Apple mail app (i.e., those forwarding Gmail or business email accounts).

With close to one-third of all emails going through Apple’s mail client, this update will affect all email marketers.

How to Make Your Email Marketing Campaign Succeed in 7 Steps

by Sarah Deak | Jul 14, 2021 | Business Development Outreach, Marketing Strategy, Sales Enablement

If you’re uninformed, discovering how to make your email marketing campaign succeed can be time-consuming and stressful. You know you have a great product or service, but you can’t engage contacts to learn more. How can you cut through the noise?
With many of your prospects receiving dozens of promotional emails each week, your message needs to make an impact. Follow these steps to get there.

Building Business Development, the Right Way: Part II

by Sarah Deak | Apr 14, 2021 | Marketing Research, Marketing Strategy, Sales as a Service, Sales Enablement

In part one of this two-part post on building business development, Director of Business Development Jeff Tillar looked at how to secure a solid development foundation. Quality data and effective tools, along with market intelligence, are the base of a thriving business. But you need to use that data and those tools in the right way to achieve your development goals.
Step 3: Optimize Messaging and KPIs
After you gather the market intelligence you need to understand your target industry, take what you learned and develop multiple outreach campaigns. Each of these campaigns should target a different opportunity segment. Execute these campaigns to validate what you learned from your market research, getting real results to your hypothesis on prospect pain points and preferences.

The Three Steps to Leveraging Market Research for Sales

by Sarah Deak | Mar 31, 2021 | Marketing Research, Marketing Strategy

Whether or not you use market research for sales makes a difference. Hinge Marketing found that companies who frequently used market research saw 15 times more growth and almost double the profitability of those that don’t use any research. Market research brings you...

Your Essential Sales Enablement Processes

by Sarah Deak | Mar 17, 2021 | Database Development, Marketing Strategy, Sales Enablement

There are dozens of sales process models out there, ranging from five to eight to twelve steps or more, but no matter the model, there are core elements of sales enablement that remain. Those core elements include identifying and qualifying prospects, nurturing them,...

Top 5 Reasons Your Marketing Automation Campaigns Are Failing

by Sarah Deak | Feb 10, 2021 | Marketing Automation, Marketing Strategy

On average, a little over half of companies are using marketing automation, many with great success. But, not all. About 33% still consider their marketing automation campaigns to be unsuccessful. Are you one of these 33% waiting to see results from your marketing...

Take the Guess Work Out of Sales with Market Research Campaigns

by Sarah Deak | Oct 7, 2020 | Marketing Strategy

A well-crafted, effective go-to-market plan is the holy grail of development. Why have so many missed the mark? They too often skip step one and rush right to their goal, buying a generic go-to-market plan or creating one with little to no research. Step one is your...

Worried About Hitting Sales Quotas? Do this with Your Marketing Budget

by Sarah Deak | Aug 19, 2020 | Marketing Strategy, Sales Strategy, Sales Tips

In mid-March of 2020, the world changed overnight when the COVID-19 novel coronavirus was declared a pandemic. Schools closed, businesses shifted to work-from-home, and what was normal quickly became abnormal. As the dust settled from this rapid change, companies...

Trade Show Marketing: What to Do Before, During, and After

by Sarah Deak | Mar 11, 2020 | Marketing Strategy

In the past year, almost 40% of companies increased their trade show budget. That’s resources devoted to trade show marketing, prospect outreach, and follow-up. The reason so many are upping their trade show investments is based on a simple fact: higher and more...

4 Tips to Build an Effective Go-To-Market Strategy

by NuGrowth Solutions | Mar 22, 2019 | Marketing Strategy, SaaS Marketing, Sales as a Service, Sales Strategy

Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a...

Marketing Strategy