Content marketing and SEO should work together to get the best from both disciplines. Here are three ways to get them aligned.
Category Archives: SEO
Some things get better with age…
What gets better with age? The longer a fine wine lasts, the better it becomes. Leather boots look better scuffed than new and cast iron pans make food taste better as they become more seasoned. If only this were the case for everyday items like bread, socks, and technology.
…and some things don’t
As you know, many things in life require maintenance or flat-out replacement. Anything that connects us to the earth—shoes, tires, mattresses—require regular replacement. Your car, unfortunately, requires regular maintenance. Similarly, your business’s website, what connects you to your customers, becomes dated and eventually requires replacement, too.
Google does a great job at making everything seem simple. If you want to know something, you go to google.com, type in what you are looking for and – boom – there it is. If you wrote your search clearly enough, your answer will almost definitely be somewhere on that first page and probably at the top of it. (Let’s all take a moment to appreciate the age we live in. That’s pretty cool, isn’t it?)
Go to google.com and conduct a search. Look at one of the first things on the page. It should say something like “About 23,300,000 results (0.43 seconds).” You may not have even noticed it’s there, but there is a lot happening in that split second that is important to understanding SEO. Let’s dig into what’s going on behind the scenes.
When you’re trying to learn about search engine optimization (SEO), it can be easy to get lost in a sea of information. There’s been so much written about what you should and shouldn’t do, that you often get conflicting information. One person might tell you that a certain tactic will help your site rise in the rankings. Others might tell you that that very same tactic will result in your site getting penalized by Google.
If you’re new to SEO, instead of worrying about small details, it’s helpful to first understand the big picture: If you want your site to rank higher in Google searches, write for real live users of Google – not Google’s algorithms.
Technology has changed, and so have buyer behaviors. That’s why, although a strong sales team is as important as it ever was, a good digital marketing effort built on the foundation of a “sales optimized” website is becoming more and more essential.
Content is the centerpiece of your inbound marketing efforts. If you can’t make anything people want to read or view – then share with their friends or co-workers – your inbound marketing campaign will never get off the ground.
You know you want to make positive impressions in your market and gather inbound leads, but because there are practically limitless directions you can go in to produce marketing content, it can be difficult to know where to start.
As we mentioned in last week’s post, the vast majority of product research begins with a click of a mouse, and buyers are “self-selecting” more than ever before. And, as indicated in our recent infographic, Demystifying SEO, 60% off all clicks go to the top three results. Not only do you need to be found – ideally you need to be found first.
Not too long ago the sales and marketing game was very different. Magazine ads, phone books, cold calling and feet on the street were some of the primary outreach methods and the only way a prospect had to get detailed information about a new product was to pick up the phone book and start dialing around.
Technology has changed and with it, so have buyer behaviors. Instead of tossing out the first pitch, sales is often getting into the game well after the seventh inning stretch. Product research begins with a click of a mouse, and buyers are “self-selecting” more than ever before.
Recent statistics show that 82% of all product research begins with a web search, 93% of all online experiences begin with a search engine and 60% off all clicks go to the top three results. Read More