Content marketing and SEO should work together to get the best from both disciplines. Here are three ways to get them aligned.

Content marketing and SEO should work together to get the best from both disciplines. Here are three ways to get them aligned.
Did you know that there are 6,586,013,574 internet searches a day worldwide, according to Net Market Share? That’s a lot, and you need to somehow make sure that your company’s website can be found amongst all of it. The key to accomplishing this is applying the proper...
Some things get better with age… What gets better with age? The longer a fine wine lasts, the better it becomes. Leather boots look better scuffed than new and cast iron pans make food taste better as they become more seasoned. If only this were the case for everyday...
[vc_row][vc_column width="1/1"][vc_column_text] Google does a great job at making everything seem simple. If you want to know something, you go to google.com, type in what you are looking for and – boom – there it is. If you wrote your search clearly enough, your...
[vc_row][vc_column][vc_column_text]When you’re trying to learn about search engine optimization (SEO), it can be easy to get lost in a sea of information. There’s been so much written about what you should and shouldn’t do, that you often get conflicting information....
Did you know that, on average, customers contact a sales rep after they have independently completed about 60% of the purchasing decision process? Technology has changed, and so have buyer behaviors. That’s why, although a strong sales team is as important as it ever...
Content is the centerpiece of your inbound marketing efforts. If you can’t make anything people want to read or view – then share with their friends or co-workers – your inbound marketing campaign will never get off the ground. You know you want to make positive...
As we mentioned in last week’s post, the vast majority of product research begins with a click of a mouse, and buyers are “self-selecting” more than ever before. And, as indicated in our recent infographic, Demystifying SEO, 60% off all clicks go to the top three...
Not too long ago the sales and marketing game was very different. Magazine ads, phone books, cold calling and feet on the street were some of the primary outreach methods and the only way a prospect had to get detailed information about a new product was to pick up...
Recent statistics show that 82% of all product research begins with a web search, 93% of all online experiences begin with a search engine and 60% off all clicks go to the top three results. What that means is that if your website can’t be found – and doesn’t show up...