Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a Service, we’ve refined our go-to-market strategy down to four crucial steps to ensure success.
Category Archives: SaaS Marketing
Tradeshows are excellent opportunities to meet new customers, start conversations, and build your company’s brand. So, how do you prepare? We break down a vital outreach strategy you should implement before the trade show begins for maximum success. Waiting until the event is often too late and collecting business cards is not an efficient way to get business from tradeshows.
A revealing metric used to measure the success of any email marketing campaign is an email’s click-through rate. Click-throughs from email marketing campaigns are a proven way to increase meaningful sales conversations for your business development team. It is one of the proven ways to increase phone conversations with prospects. Getting better at getting click-throughs can have a direct impact on net new conversations in market.
Connecting the Dots & increasing CAC Ratio with Marketing Automation
Asked, “what is the single most effective metric for a SaaS business?” Dharmash Shah, Co-founder and CEO of SaaS giant, Hubspot replied, “One of the metrics we track most maniacally at HubSpot is the LTV:CAC ratio (life-time-value:customer-acquisition-cost)… As a rule of thumb, I think that the LTV:CAC needs to be 3 or higher to build a successful SaaS business in the long-term.”