Category Archives: SaaS Marketing

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How to Get ROI during an Event or Tradeshow

By | Email Marketing, SaaS Marketing, Sales Strategy | No Comments

Tradeshows are excellent opportunities to meet new customers, start conversations, and build your company’s brand. So, how do you prepare? We break down a vital outreach strategy you should implement before the trade show begins for maximum success. Waiting until the event is often too late and collecting business cards is not an efficient way to get business from tradeshows.

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Increase Click-Through Rates to Increase Conversations

By | Act-On, Content Marketing, Digital Marketing, Email Marketing, SaaS Marketing | No Comments

A revealing metric used to measure the success of any email marketing campaign is an email’s click-through rate. Click-throughs from email marketing campaigns are a proven way to increase meaningful sales conversations for your business development team. It is one of the proven ways to increase phone conversations with prospects. Getting better at getting click-throughs can have a direct impact on net new conversations in market.

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Insiders Guide to SaaS Marketing

By | Marketing Automation, SaaS Marketing, Sales Strategy | No Comments

Connecting the Dots & increasing CAC Ratio with Marketing Automation

Asked, “what is the single most effective metric for a SaaS business?” Dharmash Shah, Co-founder and CEO of SaaS giant, Hubspot replied, “One of the metrics we track most maniacally at HubSpot is the LTV:CAC ratio (life-time-value:customer-acquisition-cost)… As a rule of thumb, I think that the LTV:CAC needs to be 3 or higher to build a successful SaaS business in the long-term.”
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