4 Tips to Build an Effective Go-To-Market Strategy

by | Mar 22, 2019 | Marketing Strategy, SaaS Marketing, Sales as a Service, Sales Strategy

Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a Service, we’ve refined our go-to-market strategy down to four crucial steps to ensure success.

Step 1: Define Your Sales Execution Plan – A sales execution plan must be created to implement an effective go-to-market strategy. This document serves as the foundation and includes company history, the value of product or service offerings, and sets clear goals for the company by defining success metrics.


Step 2: Create Buyer Persona’s — A buyer persona is a research-based profile that describes a target customer. They detail who ideal customers are, their pain points, and how they make decisions. Having a clear picture of the types of people who benefit from your product or service is critical to attract and retain customers.


Step 3: Examine Your Data – Data has the most significant impact on your sales team’s efficiency. That’s why it’s essential to evaluate the quality and completeness of your database consistently.  Check out our blog How a Good Database Makes Your Sales Team More Efficient to learn more.


Step 4: Examine Your Content – Content marketing helps business’ engage customers and position their brands in the digital space. It’s crucial to evaluate how your content will motivate the audience to take action. Effective content marketing doesn’t sell; it educates and assists. An effective go-to-market strategy includes an evaluation of your existing content. NuGrowth SaaS team works to determine content placement in the sales cycle based on our tactic group targeting and best practices to accelerate results.


Partner Effectively

NuGrowth Sales as a Service arms your team with specialized business development and standard practices and principles focused on working with B2B organizations to provide you with the results you’re looking for.

Interested in learning more about outsourcing to Sales as a Service? Give us a call at 800.966.3051 or fill out our simple contact form.