Database Development

What Does it Mean to Have a Data-Based Business Development Strategy?

What Does it Mean to Have a Data-Based Business Development Strategy?

Business today relies on data to inform all aspects of operations. It used to be that only large companies with huge budgets could access the level of data needed to optimize. Modern tech has made it possible for any business to access powerful data.

Thanks to this increased access, intelligent business development teams turn to a data-driven business development strategy. That means integrating data into every aspect, especially sales and marketing. The more data you can gather and analyze, the better decisions you can make regarding your products, services, and most effective marketing approach.

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Finding Your Target Audience with Marketing Automation (and Other Tips)

Finding Your Target Audience with Marketing Automation (and Other Tips)

Targeted marketing can be one of the most challenging elements in sales. Determining what messages to put out and where can seem like an impossible task. If you’re not using tools like your CRM and marketing automation to understand what message to put out, you won’t end up with quality leads. You need to take time to understand your audience, using the right tools to gain data, and putting that data to work.

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Why Consumer Market Research is Trending for Sales Teams

Why Consumer Market Research is Trending for Sales Teams

When looking at successful business operations, there are a few key factors that stand out. One of the first is people: well-trained data administrators, content creators, sales reps, and coaches are critical. In conjunction with a quality team is consumer market research. Why consumer market research? Because it brings the vital data needed for long-term growth.

The greatest development team is nothing without the right data to equip them. Consumer market research brings that data, arming teams with the information they need to build a database, target leads, and continually move their sales pipeline. Hinge Marketing found that companies that use market research saw profitability double and growth increase by 15x compared to those that don’t’ use research. Why is consumer market research so essential?

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Top 3 Ways to Leverage Your Sales Database Better

Top 3 Ways to Leverage Your Sales Database Better

If this past year has taught us anything, it’s that you can’t sleep on innovation. The rapid changes in supply chains, business operations, and other shifting dynamics in 2020 highlighted the need to keep up with new tech and strategies to see how you can improve operations.
The same is true for how you’re using your sales database. You can do so much more in your database beyond using it to make a call, send an email, log your actions, and move on.
Among the many sales database innovations out there, we’ve highlighted three to inform outreach, engage prospects, and improve team performance overall.

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