Business today relies on data to inform all aspects of operations. It used to be that only large companies with huge budgets could access the level of data needed to optimize. Modern tech has made it possible for any business to access powerful data.
Thanks to this increased access, intelligent business development teams turn to a data-driven business development strategy. That means integrating data into every aspect, especially sales and marketing. The more data you can gather and analyze, the better decisions you can make regarding your products, services, and most effective marketing approach.