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Demystifying Trade Show Outreach – Nine Tips to Optimize the Trade Show

By | Lead Generation, Lead Nurturing, Sales Strategy, Uncategorized | No Comments

Trade show outreach matters.

In our super-connected, digital age, in-person trade show events may seem old-fashioned and passé. Yet, they remain an effective business strategy, with 81% of B2B companies leveraging them to gain and convert leads. Meetings generated from events net an average of $1,294 per participant and the trade show industry generated over $13 billion in revenue in 2017.

These numbers show trade show outreach is alive and well, and something your company should leverage. But, how?

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