Key performance indicator (KPI) data is essential for building your constituent base. Whether you’re a for-profit business looking to grow your customer base or a non-profit focused on building and engaging your audience, you need data to inform your email marketing campaigns. And once you have a plan in place, KPI growth tracking is vital to help you measure what’s working and what’s not.
Email outreach provides a great indication of how your business or organization is growing (or not). Below are some of the most-watched email KPIs you can use to determine how your outreach is fairing.