NuGrowth Solutions, Author at NuGrowth Solutions

Your Top Email Marketing Campaign KPIs to Watch

by NuGrowth Solutions | Jun 7, 2022 | Email Marketing

Key performance indicator (KPI) data is essential for building your constituent base. Whether you’re a for-profit business looking to grow your customer base or a non-profit focused on building and engaging your audience, you need data to inform your email marketing campaigns. And once you have a plan in place, KPI growth tracking is vital to help you measure what’s working and what’s not.

Email outreach provides a great indication of how your business or organization is growing (or not). Below are some of the most-watched email KPIs you can use to determine how your outreach is fairing.

What Does it Mean to Have a Data-Based Business Development Strategy?

by NuGrowth Solutions | Apr 25, 2022 | Business Development Outreach, Database Development

Business today relies on data to inform all aspects of operations. It used to be that only large companies with huge budgets could access the level of data needed to optimize. Modern tech has made it possible for any business to access powerful data.

Thanks to this increased access, intelligent business development teams turn to a data-driven business development strategy. That means integrating data into every aspect, especially sales and marketing. The more data you can gather and analyze, the better decisions you can make regarding your products, services, and most effective marketing approach.

Improve Your Outreach Campaigns with Our Email Automation Journey Infographic

by NuGrowth Solutions | Apr 12, 2022 | Email Marketing, Marketing Automation

The modern customer demands high personalization and almost instant feedback from your organization. Your outreach campaigns need to reflect these two factors, and automated email journeys are the key to hitting on both customization and speed. Though email has been a preferred outreach method for decades, the automated email journey brings your engagement quality to a new level.

Our latest infographic, Email Automation Journeys: The Top Journeys You Need to Improve Engagement, covers the basics of email automation and how to get your organization started in the automated journey space.

Top 9 Tips to Land Your Messaging in Inboxes and Boost Email Marketing Campaign Performance

by NuGrowth Solutions | Apr 5, 2022 | Email Marketing, Marketing Strategy

Email marketing campaigns are a popular sales and marketing tool for many reasons, most notably its relatively low cost and high impact. Yet, organizations and businesses are missing out on these benefits with a simple issue: emails that don’t end up in inboxes. This is a common concern among marketers who see hard and soft email bounces limiting their campaign’s efficacy.

Email platforms have become more sophisticated about their junk and spam email filtering in the past few years. Recent stats show that as many as 53% of emails end up in the recipient’s spam folder, guaranteeing these messages will never be read.

Finding Your Target Audience with Marketing Automation (and Other Tips)

by NuGrowth Solutions | Mar 15, 2022 | Database Development, Marketing Automation

Targeted marketing can be one of the most challenging elements in sales. Determining what messages to put out and where can seem like an impossible task. If you’re not using tools like your CRM and marketing automation to understand what message to put out, you won’t end up with quality leads. You need to take time to understand your audience, using the right tools to gain data, and putting that data to work.

Marketing Automation or Email Marketing Platforms – What’s Best for Associations?

by NuGrowth Solutions | Feb 15, 2022 | Email Marketing, Marketing Automation

Email marketing is one of the most popular forms of outreach for non-profits and other member-based organizations. And with good reason: studies have shown it yields an estimated 122% ROI. Yet, there is still debate on the best system to deploy emails: email marketing platforms or marketing automation software.
To answer the question, we looked at the pros and cons of each system.

Email Marketing Platforms
Email marketing platforms are systems explicitly designed to curate subscriber lists and send emails. Organizations can create email list segments, design emails, and schedule email deployments with these platforms. Most systems can also track email data like open rates, click-throughs, and bounces.

Need Marketing Automation Support? Here’s Why

by NuGrowth Solutions | Jan 19, 2022 | Marketing Automation, Sales and Marketing Integration

Marketing automation is more than a “popular” sales and marketing tool; it’s moved to essential. Eight out of ten companies use marketing automation to gain, score, and nurture leads, and for good reason. Marketing automation can improve workflow, boost conversion rate, increase productivity, and bring critical personalization to customer outreach. Yet, not all businesses see these benefits. Why?

Creating an Email Marketing Campaign in Six Steps

by NuGrowth Solutions | Nov 10, 2021 | Business Development Outreach, Marketing Strategy

Email marketing campaigns don’t get the attention they deserve. Though more recent communication tech, like texting and live chats, certainly bring benefits, email remains one of the most effective marketing methods. In fact, some research shows it has a 4,200% ROI – now that’s effective.

But, to gain such high returns on your email marketing campaigns, you need to put thought into how they’re deployed. One size does not fit all, and your team needs to consider how to craft the right messaging, send it at the right time, and keep improving each campaign to reach your goals.
Here are a few steps to get you started:

How to Grow Business with Sales as a Service: Engineering Consulting Firm EWI

by NuGrowth Solutions | Sep 29, 2021 | CRM Management, Sales and Marketing Integration, Sales as a Service

As a sales as a service provider, we often encounter two questions about sales as a service. Those questions are: 1) how does sales as a service work and 2) how to grow business with sales as a service.

One answers the other. With an understanding of what sales as a service is, one can see how to grow business with this powerful offering.

How Does Sales as a Service Work?
Sales as a service (SaaS) is a collection of services an organization provides to grow development in another organization. At NuGrowth, those services include sales team training, CRM management, market research, and marketing campaigns, among other sales enablement services.

How to Set Salesforce Up the Right Way: Your Salesforce Implementation Steps

by NuGrowth Solutions | Sep 1, 2021 | CRM Management, Salesforce

Research shows that anywhere from 30-60% of all Salesforce or other CRM projects fail. For the majority, the issues lie in not knowing how to set up a Salesforce CRM. While a powerful and effective sales tool, Salesforce implementation requires forethought and planning to allow your CRM to live up to its potential.

We talked with one of NuGrowth’s CRM Administrators, Patrick Bellish, about some of NuGrowth’s best practices for how to set up Salesforce the right way.

1.) Designate a point person
Patrick and his team first recommend designating a point of contact in your organization. This individual will manage the overall setup and be the “go-to” internally and externally for Salesforce-related questions and concerns. “

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