All posts by NuGrowth

How Good Database Makes Sales Team more Efficient

How a Good Database Makes Your Sales Team More Efficient

By | CRM Management, Database Health, Sales as a Service, Sales Tips | No Comments

As the end of the year approaches, you might be wondering about the overall quality of your database. Companies today are looking to sales enablement technologies, analytics, CRM systems and learning technologies to make their sales teams more effective and more efficient. Businesses are considering cutting-edge tools that will make their team better. Something they often don’t spend enough time on that can make the most significant impact on a sales team’s efficiency is data.
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8 Ways to Use Content Marketing to Boost Customer Retention

By | Content Marketing | No Comments

How to execute content marketingThe statistics showing the importance of content marketing in customer retention are staggering. According to the Harvard Business Review, retaining just 5% more customers can boost profits by 100%. Harvard Business Review also found that the single biggest driver for customers to purchase, repurchase, and recommend a product to others was “decision simplicity”— the ease with which consumers can gather trustworthy information about a product. These statistics show that when customers can gather trustworthy information about a product or service, they commit to it.

Customers are often more engaged in information when they see how it is beneficial to them. That is why it is so important to adhere to the WIIFM (what’s in it for me) rule. Content marketing is non-promotional information created to serve your customer. Statistics show that sending helpful, educational articles, blogs and other information that customers can really benefit from (a.k.a. Content marketing)  plays a substantial role in customer retention. This, in turn, plays a sizable role in an increased bottom line. NuGrowth’s infographic, Customer Retention: The Lesser Known Benefit of Content Marketing, explains this concept.

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Work Smarter: 10 Territory Management Tips

By | Territory Management | No Comments

thumbnail_Work_Smarter_1555x655A high quality plan will:

  • Help your sales team have effective call lists
  • Increase KPI’s
  • Bring more purpose to outreach
  • Increase speed and progression through data

While it is easy to realize that you need a good territory management plan, it can be difficult to craft a plan that you are confident will achieve desired sales results. A great vacation itinerary is the same way. You do not want to waste your time or miss out on great opportunities.

NuGrowth’s latest infographic, Work Smarter: 10 Territory Management Tips for Increased Sales Productivity, is your guide to creating a plan that will achieve your sales goals. It draws on vast training and expertise to turn our insights about territory management into 10 clear helpful steps.

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4 reasons database health is important

Four Reasons Why Database Health is More Important than You Think

By | Content Marketing, CRM Management, Database Health, Digital Marketing, Email Marketing | No Comments

To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more.

In short, a “good” database is foundational for success. But “good” means more than just having a large list of names, addresses, and phone numbers. After all, a phone book has that, right?

So, what constitutes the definition of “good” as it relates to a database?

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Six Tips for More Effective Lead Management

By | Act-On, Content Marketing, CRM Management, Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, Sales Tips | No Comments

In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?”

Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped their card in the fishbowl at a trade show.

Some of these options are clearly more qualified than others. Read More