All posts by NuGrowth

8.14 Best of the Best

The Best of the Best from NuGrowth Solutions’ Outsourced Sales Experts

By | Sales Strategy, Sales Tips | No Comments

As the #1 outsourced sales as a service provider, we at NuGrowth Solutions have built up a robust library of development resources over the years. Our dedicated sales as a service (SaaS) has provided people, processes, and systems to organizations across industries, helping businesses manage pipelines better and close more deals.

How do we do it? The answer is in our results-driven strategies and top-notch people. Get to know us from a few of our best blogs below.

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NuGrowth SaaS Go-To-Market Strategy

4 Tips to Build an Effective Go-To-Market Strategy

By | Marketing Strategy, SaaS Marketing, Sales as a Service, Sales Strategy | No Comments

Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a Service, we’ve refined our go-to-market strategy down to four crucial steps to ensure success.

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NuGrowth Sales as a Service Takes Advantage of Lightning

NuGrowth Sales as a Service Makes the Switch to the Lightning Experience

By | CRM Management, Sales as a Service, Salesforce | No Comments

Salesforce, a global CRM leader when it comes to cloud-based software, empowers companies and meets their demand for an integrated and user-friendly customer relationship management (CRM) product. The American software company headquartered in San Francisco, California supports various business functions comprising of sales and marketing including our Sales as a Service team. Recently, our SaaS team transitioned from Classic to Lighting, the next generation of Salesforce.

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How Good Database Makes Sales Team more Efficient

How a Good Database Makes Your Sales Team More Efficient

By | CRM Management, Database Health, Sales as a Service, Sales Tips | No Comments

As the end of the year approaches, you might be wondering about the overall quality of your database. Companies today are looking to sales enablement technologies, analytics, CRM systems and learning technologies to make their sales teams more effective and more efficient. Businesses are considering cutting-edge tools that will make their team better. Something they often don’t spend enough time on that can make the most significant impact on a sales team’s efficiency is data.
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8 Ways to Use Content Marketing to Boost Customer Retention

By | Content Marketing | No Comments

How to execute content marketingThe statistics showing the importance of content marketing in customer retention are staggering. According to the Harvard Business Review, retaining just 5% more customers can boost profits by 100%. Harvard Business Review also found that the single biggest driver for customers to purchase, repurchase, and recommend a product to others was “decision simplicity”— the ease with which consumers can gather trustworthy information about a product. These statistics show that when customers can gather trustworthy information about a product or service, they commit to it.

Customers are often more engaged in information when they see how it is beneficial to them. That is why it is so important to adhere to the WIIFM (what’s in it for me) rule. Content marketing is non-promotional information created to serve your customer. Statistics show that sending helpful, educational articles, blogs and other information that customers can really benefit from (a.k.a. Content marketing)  plays a substantial role in customer retention. This, in turn, plays a sizable role in an increased bottom line. NuGrowth’s infographic, Customer Retention: The Lesser Known Benefit of Content Marketing, explains this concept.

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