As a sales as a service (SaaS) provider, we’ve sold hundreds of products and services across many different industries. We’re brought in to tend to the particular needs of a given business, whether it be pipeline generation, sales management, or other aspects of business development strategy. Each client has its unique needs, but almost all have one issue in common: poor database health.
CRM and database management are critical to success. Data is the basis of all business development strategy – if you have garbage data, you’ll have garbage results. While a cluttered and seemingly disorganized desk may be a sign of genius, a disorganized database is a sure sign of sales calamity.