It’s not uncommon for business development plans to change throughout the year, but 2020 has been an extreme case. Read More
Category Archives: Lead Management
In the wake of the 2020 global coronavirus pandemic, thousands of businesses were forced to transition to a work-from-home environment overnight. Read More
As the world course corrects to recover from the restrictions and economic strain the coronavirus pandemic has caused, we offer insight into how your business can employ safe and effective tactics to continue to grow your pipeline. Read More
Cadence and content are vital elements for an effective sales campaign. These two elements are also challenging for many internal teams to perfect, which is why savvy managers turn to an outsourced sales campaign to help.
When we work with businesses to improve their sales campaign, it’s imperative to match content with our proven outreach cadence. The right content can move a prospect to the next stage in the sales journey and provide an anchor to sales team members as they make contact. Examples of matching content to the sales journey include:
In all my years working in sales as a service, I frequently encounter the same development outreach issues among clients. One of the most common is an inefficient outreach strategy. Whether it’s contacting too often or too little or issues with messaging or data, many development managers find they’re getting stuck on their initial outreach tactics.
If you’re struggling with your outreach cadence, these top tips can help.
Selecting the right cadence is essential for successful business development. Too many attempts in a short period can butcher your brand and come off as pestering. Not enough attempts, then you can miss opportunities due to not having the professional persistence to earn the conversation. On average, it can take over nine calls before making contact so having a call cadence that increases responses is essential to limiting the chase. At NuGrowth Sales as a Service, we have one proven call cadence to increase contact rates, meeting activity, and inbound email responses that decreases the time it takes from call to opportunity.
Great content helps your buyer to a make a well-informed decision about your product in less time and with more confidence. Content that applies to your potential buyer clarifies options and liberates them to move forward in the buying process with ease. As they move seamlessly from one step to the next, the sales cycle naturally becomes faster.
Kyle Tillar, our Vice President of Sales as a Service speaks to the power of great messaging as it relates to sales, “When content is matched to our buyer, we see a tremendous uptick in our ability to engage in conversation and support them with the information they need.”. Read More
In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?”
Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped their card in the fishbowl at a trade show.
Some of these options are clearly more qualified than others. Read More
Marketers and sales agree… leads generate sales. But not all leads are good leads.
So, how can sales and marketing companies decide which leads to act upon? Read More
You’ve probably heard about the importance of lead nurturing and lead management. You may have heard about the performance advantages enjoyed by companies that adopt lead nurturing processes. You may even be familiar with specific statistics— like the fact that companies with a lead nurturing process generate 50% more sales-ready leads at 33% lower cost. But do you have a grasp on the real relationship between lead nurturing and lead management? We’ve got you covered.