Category Archives: Lead Management

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NuGrowth Sales as a Service proven Outreach Cadence for successful Business Development

By | Email Marketing, Lead Management, Sales Strategy, Sales Tips, Territory Management | No Comments

Selecting the right cadence is essential for successful business development. Too many attempts in a short period can butcher your brand and come off as  pestering. Not enough attempts, then you can miss opportunities due to not having the professional persistence to earn the conversation. On average, it can take over nine calls before making contact so having a call cadence that increases responses is essential to limiting the chase. At NuGrowth Sales as a Service, we have one proven call cadence to increase contact rates, meeting activity, and inbound email responses that decreases the time it takes from call to opportunity.
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Great Content Speeds the Sales Cycle

How Great Content Speeds the Sales Cycle

By | Content Marketing, Lead Management, Lead Nurturing | No Comments

Great content helps your buyer to a make a well-informed decision about your product in less time and with more confidence. Content that applies to your potential buyer clarifies options and liberates them to move forward in the buying process with ease. As they move seamlessly from one step to the next, the sales cycle naturally becomes faster.

Kyle Tillar, our Vice President of Sales as a Service speaks to the power of great messaging as it relates to sales, “When content is matched to our buyer, we see a tremendous uptick in our ability to engage in conversation and support them with the information they need.”. Read More

Six Tips for More Effective Lead Management

By | Act-On, Content Marketing, CRM Management, Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, Sales Tips | No Comments

In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?”

Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped their card in the fishbowl at a trade show.

Some of these options are clearly more qualified than others. Read More

The Difference Between Lead Nurturing and Lead Management (And Why You Need Both)

By | Lead Management, Lead Nurturing, Sales and Marketing Integration, Sales Strategy | No Comments

You’ve probably heard about the importance of lead nurturing and lead management. You may have heard about the performance advantages enjoyed by companies that adopt lead nurturing processes. You may even be familiar with specific statistics— like the fact that companies with a lead nurturing process generate 50% more sales-ready leads at 33% lower cost. But do you have a grasp on the real relationship between lead nurturing and lead management? We’ve got you covered.

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