On average, a little over half of companies are using marketing automation, many with great success. But, not all. About 33% still consider their marketing automation campaigns to be unsuccessful. Are you one of these 33% waiting to see results from your marketing...
If you're like most people, you've already slipped up on one or two of your New Year's resolutions. But just because you tripped up doesn't mean you need to give it all up – especially if that resolution deals with your development strategy and database management....
In March 2020, the way we do business drastically changed. As the novel COVID-19 coronavirus took hold of the world, organizations of all types were forced to move their operations to a primarily work from home (WFH) capacity, changing the game for sales appointment...
The year 2020 has undoubtedly been a time to test out new business development strategies. One area that experienced significant disruption is tradeshow and event outreach. Those who relied on in-person events to gain new business and make connections found themselves...
You need to know a lot before your CRM implementation, and there’s still more to do after to ensure you’re getting the most out of your system. We took a look at some of the most impactful CRM statistics to help you understand what elements to consider when choosing...
You want your business development team to be in top shape. That’s why you invest time, effort, and funds into strategizing and perfecting your operations, striving for the most efficient and effective processes. To achieve this goal, you apply assessments -...
Businesses seeking sales enablement solutions face similar issues. Whether it’s getting a new business off the ground, bringing a new product or service to market, or expanding to a new business territory, each is facing the same core issue: how do I scale my business?
According to Harvard Business Review, close to 70% of all CRM projects fail. Why? Studies show the majority of users don’t understand key features and give up on the system. How can you get your team to buy in and use the full features of your development tech...
A well-crafted, effective go-to-market plan is the holy grail of development. Why have so many missed the mark? They too often skip step one and rush right to their goal, buying a generic go-to-market plan or creating one with little to no research. Step one is your...
Sales Enablement Content: What is it? Simply put, sales enablement content are pieces that move prospects through the sales funnel. These can be sales sheets, blog posts, infographics, case studies, or any piece of content you use as part of your development strategy....