Sarah Deak, Author at NuGrowth Solutions

Automated Customer Journeys: Key Act-On Emails Principles

by Sarah Deak | Jun 21, 2022 | Email Marketing, Marketing Automation, Uncategorized

Automated customer journeys are a cornerstone to successful outreach strategies for organizations of any size. It’s one of the most effective strategies we use at NuGrowth to help our clients grow their outreach and engagement. Below are some of our best practices for setting up and executing these journeys through Act-On’s marketing automation system.

What is an Automated Customer Journey?

First, a short explanation: automated customer journeys are created through email automation where a series of potential paths are laid for each segment of prospects, customers, or members. When the recipient takes (or doesn’t take) a specific action, their next email is triggered. Each new message is designed to eventually send them on the path to engagement in some way (i.e., make a purchase or sign up for an event).

The Top Automated Journeys for Your Constituent Outreach Campaign

by Sarah Deak | May 10, 2022 | Business Development Outreach, Email Marketing, Marketing Automation

Email automation is the “too good to be true” outreach campaign tool. Automated emails take less time to create, send, and analyze, making your outreach faster and more effective. Email outreach itself has the highest ROI of any form of marketing, bringing in $42 for every $1 spent. Add in automation, and you can see up to a 300% higher click-through rate for your drip campaigns.

With so many benefits, it’s a no-brainer for organizations to use email automation to drive engagement and increase their reach. One of the best ways to use automated emails is through specific constituent journeys. These journeys are paths that different individuals can go on depending on how they came to you, where they are in their constituent lifecycle, and where you want them to go.

Let’s take a look at some top email journeys below.

The How and Why of the Automated Journey Outreach Campaign

by Sarah Deak | Mar 22, 2022 | Marketing Automation, Marketing Strategy, Sales and Marketing Integration

Customer expectations have changed rapidly over the past two years. Your customers expect more personalization, more relevant messaging, and outreach campaigns that speak directly to what they want and how what you’re providing or selling fills their needs.

These changes have made marketing automation and the automated customer journey increasingly crucial to gaining and retaining clients or organization members. Are you utilizing this powerful outreach campaign approach to grow your customer or member engagement?

Constituent Communication: Using Marketing Automation to Connect with Organization Members

by Sarah Deak | Feb 2, 2022 | Email Marketing, Marketing Automation

As a member-based organization, your goals differ from traditional businesses. While many companies focus on gaining leads and making sales, your priorities are different. For you, it’s all about engaging with and providing value for your current members.

The nuance of bringing value to your members is challenging, especially in an organization where your marketing team is pulling double or triple duty. Your focus is on giving your members the information and connections they can’t get on their own. But, with an overworked team, maintaining consistent, effective member communication can fall to the back burner.

Who’s Watching the Sales Tools? What Integration and Management Can Bring to Your Business Development Strategy

by Sarah Deak | Dec 29, 2021 | CRM Management, Sales Enablement, Salesforce

Sales tools are not an answer in themselves. Technology is integral to building your business development strategy, but you need to focus on which tools you use and why. Without any oversight or connection, you can fall into common mistakes like:
• Selling to the wrong people (i.e., those without the need or authority to make the purchase)
• Selling features instead of solutions to specific pain points
• Impersonal, one-size-fits-all outreach
Make tool integration and management a part of your business development strategy to avoid these issues. Someone needs to be watching your sales tools.

Why Consumer Market Research is Trending for Sales Teams

by Sarah Deak | Dec 8, 2021 | Database Development, Marketing Research

When looking at successful business operations, there are a few key factors that stand out. One of the first is people: well-trained data administrators, content creators, sales reps, and coaches are critical. In conjunction with a quality team is consumer market research. Why consumer market research? Because it brings the vital data needed for long-term growth.

The greatest development team is nothing without the right data to equip them. Consumer market research brings that data, arming teams with the information they need to build a database, target leads, and continually move their sales pipeline. Hinge Marketing found that companies that use market research saw profitability double and growth increase by 15x compared to those that don’t’ use research. Why is consumer market research so essential?

Sales Enablement vs Sales as a Service: What’s the Difference?

by Sarah Deak | Nov 24, 2021 | Sales as a Service, Sales Enablement

As a sales as a service (SaaS) provider, we often get the question, “Sales enablement vs sales as a service – what’s the difference?” While both have “sales” in the name, the distinction between sales enablement and sales as a service is subtle but important.

While any organization needs sales enablement to increase profits and grow their bottom line, sales as a service brings the people and skills to make sales enablement happen.

Sales Enablement

Sales enablement is precisely what it sounds like: it means to make sales happen. It requires strategy, technology, training, and data analytics, among other elements working together to engage prospects and turn them into customers. Some of the main aspects of sales enablement include:

Marketing Automation and CRM Integration: Why and How

by Sarah Deak | Aug 25, 2021 | CRM Management, Marketing Automation, Sales and Marketing Integration, Salesforce

Though some view them in opposition, your marketing automation and CRM systems are a match made in heaven. Each system is designed to gather and use customer data to improve your sales, so how could they not be perfect for each other?

This reciprocal relationship often falls apart due to a rift between sales and marketing teams. When each team thinks they have the answer on their own, they lose out on the power of the dual relationship.

What Does a Buyer Persona Mean for Business Development?

by Sarah Deak | Aug 11, 2021 | Business Development Outreach, Sales Enablement

If you’re in the business development world, you’ve heard about buyer personas. But what does a buyer persona mean for your development strategy? It means a great deal. Buyer personas are the key to unlocking your sales database and putting that data to work. It’s how you get names in your CRM to become responses in your inbox. Let’s look at how to create these personas to help you get more calls back and meetings set.

1. Identify your persona groups
Before you start your research, you need to know who you’re researching. Identify the different people in decision-making positions for your target industries. Generally, you will have three groups:

How to Make Your Email Marketing Campaign Succeed in 7 Steps

by Sarah Deak | Jul 14, 2021 | Business Development Outreach, Marketing Strategy, Sales Enablement

If you’re uninformed, discovering how to make your email marketing campaign succeed can be time-consuming and stressful. You know you have a great product or service, but you can’t engage contacts to learn more. How can you cut through the noise?
With many of your prospects receiving dozens of promotional emails each week, your message needs to make an impact. Follow these steps to get there.

Sarah Deak

Sales Enablement

Categories