Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a Service, we’ve refined our go-to-market strategy down to four crucial steps to ensure success.
Category Archives: Sales as a Service
Salesforce, a global CRM leader when it comes to cloud-based software, empowers companies and meets their demand for an integrated and user-friendly customer relationship management (CRM) product. The American software company headquartered in San Francisco, California supports various business functions comprising of sales and marketing including our Sales as a Service team. Recently, our SaaS team transitioned from Classic to Lighting, the next generation of Salesforce.
As you prepare and strategize in the New Year, you may be asking yourself “How do I ensure I hit my sales goals?” Achieving the results you want involves work in many areas – sales, strategy, business partnerships, market development, account management, business expansion, and marketing. As you can see, there are a lot of moving parts.
As the end of the year approaches, you might be wondering about the overall quality of your database. Companies today are looking to sales enablement technologies, analytics, CRM systems and learning technologies to make their sales teams more effective and more efficient. Businesses are considering cutting-edge tools that will make their team better. Something they often don’t spend enough time on that can make the most significant impact on a sales team’s efficiency is data.
The re-emergence of Inside Sales
If you’re in the business development world then inside sales is nothing new, however its recent growth might be. We discovered that inside sales reps are costing businesses less money while also increasing revenue, customers contacted, response times and efficiency. On average, an outside sales call costs $308, an inside sales call costs $50.
When you choose to work with team SaaS (Sales as a Service) at NuGrowth, you don’t just get an outsourced sales company with a great reputation, you get
- a trusted partner vested in your long-term success
- all the benefits of proven sales processes forged from years of experience and hard work.
Once people sign on, one of the first things they ask is, “How do we get started?”
First, by focusing on the word “we.”
In a galaxy far, far away, Han Solo and Chewbacca, co-workers and best friends, worked together to save Princess Leia and destroy the Death Star.
It could be argued that these successes would not have been possible if they worked separately. That their individual abilities could not compare to their strength as a team.
In this way, sales and marketing teams are better together than they are apart. Unfortunately, much like the dynamic duo of Han and Chewbacca, we only see truly aligned sales and marketing teams once every other galaxy or so.
Surveys show that most sales leaders feel their team is underperforming. This is due to a number of factors including lack of coaching, outdated sales models, and poor lead management systems and processes.
At NuGrowth, these issues come up repeatedly in conversation with organizations that come to us to help move the needle forward. What’s interesting is that, in our experience, problems typically stem from a lack of bandwidth, “equipment,” and specialized expertise – not lack of ability.