Sales Enablement

Who’s Watching the Sales Tools? What Integration and Management Can Bring to Your Business Development Strategy

Who’s Watching the Sales Tools? What Integration and Management Can Bring to Your Business Development Strategy

Sales tools are not an answer in themselves. Technology is integral to building your business development strategy, but you need to focus on which tools you use and why. Without any oversight or connection, you can fall into common mistakes like:
• Selling to the wrong people (i.e., those without the need or authority to make the purchase)
• Selling features instead of solutions to specific pain points
• Impersonal, one-size-fits-all outreach
Make tool integration and management a part of your business development strategy to avoid these issues. Someone needs to be watching your sales tools.

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How COVID Created New Sales Best Practices for B2B

How COVID Created New Sales Best Practices for B2B

The world has changed a lot since March 2020. While some changes are (relatively) temporary, many have become the new norm for many parts of life. This is true for the new sales best practices for B2B: what worked in 2019 simply doesn’t work anymore. We’ve noticed changes in how we as a sales team operate and want to share three of those new sales best practices with you.

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Sales Enablement vs Sales as a Service: What’s the Difference?

Sales Enablement vs Sales as a Service: What’s the Difference?

As a sales as a service (SaaS) provider, we often get the question, “Sales enablement vs sales as a service – what’s the difference?” While both have “sales” in the name, the distinction between sales enablement and sales as a service is subtle but important.

While any organization needs sales enablement to increase profits and grow their bottom line, sales as a service brings the people and skills to make sales enablement happen.

Sales Enablement

Sales enablement is precisely what it sounds like: it means to make sales happen. It requires strategy, technology, training, and data analytics, among other elements working together to engage prospects and turn them into customers. Some of the main aspects of sales enablement include:

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The Top Sales Best Practices that May Surprise You

The Top Sales Best Practices that May Surprise You

A google search for sales and marketing “tips and tricks” can yield thousands of results. Some highlight a specific piece of technology, while others promise an email template that’s “guaranteed” to get results. While some of these tools and strategies can help, often they’re fleeting or don’t work as a standalone solution.
If my years in sales have taught me one thing, it’s that the most effective strategies are often the most straightforward. These are the top sales best practices we use at NuGrowth that keep delivering year after year.

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What Does a Buyer Persona Mean for Business Development?

What Does a Buyer Persona Mean for Business Development?

If you’re in the business development world, you’ve heard about buyer personas. But what does a buyer persona mean for your development strategy? It means a great deal. Buyer personas are the key to unlocking your sales database and putting that data to work. It’s how you get names in your CRM to become responses in your inbox. Let’s look at how to create these personas to help you get more calls back and meetings set.

1. Identify your persona groups
Before you start your research, you need to know who you’re researching. Identify the different people in decision-making positions for your target industries. Generally, you will have three groups:

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How to Make Your Email Marketing Campaign Succeed in 7 Steps

How to Make Your Email Marketing Campaign Succeed in 7 Steps

If you’re uninformed, discovering how to make your email marketing campaign succeed can be time-consuming and stressful. You know you have a great product or service, but you can’t engage contacts to learn more. How can you cut through the noise?
With many of your prospects receiving dozens of promotional emails each week, your message needs to make an impact. Follow these steps to get there.

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New Business Development and the American Rescue Plan: Leveraging Funding to Bring Growth to Your Community

New Business Development and the American Rescue Plan: Leveraging Funding to Bring Growth to Your Community

The American Rescue Plan went into effect in March 2021, providing another round of funding for individuals, businesses, and municipalities to curb the economic impact of the COVID-19 pandemic. It provided nearly $350 billion in aid to states and cities, including funding for economic development organizations.

Designated to “respond to the COVID-19 emergency and address its economic effects,” the funding released to organizations should be used to bring new business development and ease the economic impact on municipalities like yours. And it should be put to use now.

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Top 6 Business Development Adjustments to Get Back on Track

Top 6 Business Development Adjustments to Get Back on Track

As of June 1st, COVID-19 restrictions in every state have been dramatically updated. More and more businesses are transitioning back to in-person work, and the state of the economy is beginning to change.

Amidst these changes, your business development team needs to take a step back before stepping back up. More than half of workers surveyed by Zoominfo said they’ll be back in the office by June, and a lot has changed since everyone was in the office. You need to make adjustments to the “new normal.”

With so much changing – and at a rate faster than initially anticipated – it’s time to get some outside help to focus on your critical development needs.

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Top 3 Ways to Leverage Your Sales Database Better

Top 3 Ways to Leverage Your Sales Database Better

If this past year has taught us anything, it’s that you can’t sleep on innovation. The rapid changes in supply chains, business operations, and other shifting dynamics in 2020 highlighted the need to keep up with new tech and strategies to see how you can improve operations.
The same is true for how you’re using your sales database. You can do so much more in your database beyond using it to make a call, send an email, log your actions, and move on.
Among the many sales database innovations out there, we’ve highlighted three to inform outreach, engage prospects, and improve team performance overall.

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Buy vs. Build: Which New Business Development Strategy Should You Choose?

Buy vs. Build: Which New Business Development Strategy Should You Choose?

Whether you’ve been in business for a year or a decade, you know industry is fluid. Markets change, tech advances, and customer preferences morph. What worked for years may one day fall short – and you may find you need a new business development strategy.
To stay nimble, think ahead on how you can equip your business to adapt to these changes. When evaluating your need for transformation, you can go in one of two directions: build internally or look outward and partner with a firm that can bring in fresh ideas to energize your business.
Whether you decide to build internally or buy an outsourced solution, there are a few areas to consider before making your choice.

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