If you’re in the business development world, you’ve heard about buyer personas. But what does a buyer persona mean for your development strategy? It means a great deal. Buyer personas are the key to unlocking your sales database and putting that data to work. It’s how you get names in your CRM to become responses in your inbox. Let’s look at how to create these personas to help you get more calls back and meetings set.
1. Identify your persona groups
Before you start your research, you need to know who you’re researching. Identify the different people in decision-making positions for your target industries. Generally, you will have three groups: