According to Forrester, 87% of B2B marketers say that they struggle to produce content that truly engages their buyers. I’d argue that could very well be because they are still thinking like marketers—not like editors. Marketers are typically tasked with promoting a...
As an effective content marketer, you have put the time into understanding the characteristics of your audience. You’ve developed and validated personas. You or your strategist has created an editorial calendar that will knock clients’ socks off. You’ve produced...
Digital marketing remains one of the best ways for both B2C and B2B companies to reach customers. A recent We Are Social study showed that 71% of internet users in the US searched online for a product or service in the last 30 days, and 66% made an online purchase...
Creating strong content is not the ultimate element in Content Marketing. Creating and maintaining effective marketing data to target the best possible audience for your campaign is of equal importance. One of the most important tools in a modern marketer’s tool belt...
From ancient times to modern day, scholars, businessmen, sports celebrities, and regular folk have expounded the virtues of planning. “A man who does not plan long ahead will find trouble at his door.” – Confucius “A goal without a plan is just a wish.” - Antoine de...
*Full disclaimer: this post is shoe-horned with Star Wars allusions, puns, and enthusiasm. Reader be warned. In a galaxy far, far away, Han Solo and Chewbacca, co-workers and best friends, worked together to save Princess Leia and destroy the Death Star. It could be...
Everyone is doing content marketing, and most are doing it badly. Just two statistics tell the whole story: 91% of B2B marketers use content marketing. 2 out of 3 do not believe that the content they produce is effective. Why is so much content ineffective? Relevant,...
Recent statistics show that 82% of all product research begins with a web search, 93% of all online experiences begin with a search engine and 60% off all clicks go to the top three results. What that means is that if your website can’t be found – and doesn’t show up...
NuGrowth Solutions today announced the release of the latest addition to its extensive online library: “Six Steps to a Winning Content Strategy.” Geared toward companies that want to improve their lead generation efforts through content marketing, the guide builds on...