When looking at successful business operations, there are a few key factors that stand out. One of the first is people: well-trained data administrators, content creators, sales reps, and coaches are critical. In conjunction with a quality team is consumer market research. Why consumer market research? Because it brings the vital data needed for long-term growth.
The greatest development team is nothing without the right data to equip them. Consumer market research brings that data, arming teams with the information they need to build a database, target leads, and continually move their sales pipeline. Hinge Marketing found that companies that use market research saw profitability double and growth increase by 15x compared to those that don’t’ use research. Why is consumer market research so essential?