If you’re wondering why inside sales and sales as a service go together, you’re not alone. Many can be confused by sales as service given it is an outside business doing an inside job.
Category Archives: Sales Strategy
Trade show outreach matters.
In our super-connected, digital age, in-person trade show events may seem old-fashioned and passé. Yet, they remain an effective business strategy, with 81% of B2B companies leveraging them to gain and convert leads. Meetings generated from events net an average of $1,294 per participant and the trade show industry generated over $13 billion in revenue in 2017.
These numbers show trade show outreach is alive and well, and something your company should leverage. But, how?
Data is essential to our success as a sales as a service provider. Our goal is to help businesses fill in gaps in their development processes. Well-organized data can show where those gaps occur and point to how to fill them. That’s why organizations with reliable data management and analysis can generate up to 70% more revenue.
According to McKinsey & Company research, companies that leverage data in their development processes see profits jump 5-6%. That’s an impressive stat, but it can be challenging to know what data to record and how to put it into action. We have the sales as a service secrets to answer these questions.
When we work with companies, many have a solid business development strategy that, in theory, should work but isn’t getting results in practice. Often, the issue lies in a lack of connection with the prospect through discovery.
If you leave out discovery, you’ve shot your chances to establish trust and gain insight on a prospect’s individual needs. You need both to be able to successfully move prospects from one stage to the next in your pipeline.
If you’re reading this, you’re looking for help. You’ve got a product or service you believe in, but not enough interest to keep improving it. Quality speaks volumes, but you need a higher volume to keep your business growing. What can you do to amplify your business development plan?
Salesforce has long been regarded as the king of CRM. Yet, too often, sales reps leverage Salesforce for pipeline and customer outreach only. With disciplined processes in place, Salesforce can be powerful in prospecting and business development.
Enter the NuGrowth Accelerator: a plug and play tool designed specifically for business development teams. This innovative tool allows teams to segment prospect data into multiple Go-To-Market strategies with optimized workflows guaranteed to increase contact rates. It also allows inside sales teams to set more meetings and add opportunities to the pipeline faster than traditional outreach methods. We’ve put our years of experience leveraging data for optimized outreach into this one tool.
With NuGrowth Accelerator, business development teams can understand which campaign and what message resonate with which each buyer profile, increasing their success rate once they pick up the phone. Managers can see what campaigns are working and which aren’t, directing activities to the most successful campaigns. This critical strategic action targets the highest KPIs and pipeline conversions to continuously surpass pipeline quotas.
What Can NuGrowth Accelerator Do for Your Business Development Team?
NuGrowth Accelerator comes with a host of features to provide your business with data-driven results to maximize workflows and increase pipeline. With NuGrowth Accelerator your business gains:
- Strategic Go-To-Market Campaigns: Segment your prospect lists into four main categories: Net New, Event Based, Re-Engage, and Current Relationships. Equip your team with fourteen Go-To-Market campaigns, each proven more effective than calling a list from A-Z.
- Targeted Buyer Persona Profiling: Coach your team on what to say and to whom. Accelerator’s persona profiling taps into pain points, discovery questions, and value propositions by role so you can set more meetings.
- Built-in outreach cadence: Accelerator comes equipped with a proven outreach cadence with unique messaging at each attempt to increase contact rates and callbacks.
- Streamlined workflow outputs: Allows your team to easily enter data for call results that lead to meaningful reporting.
- List Progressions: Understand what lists are being worked and how, and when it’s time to add new data.
- Insightful KPI reporting: The faster you can interpret your progress, the faster you can implement change. Accelerator’s flow chart reporting targets the data to show what’s working and what’s not, providing your team with immediate feedback for instant improvement.
All Integrated in Your Existing Salesforce System
Salesforce is already working for you, but NuGrowth Accelerator brings specialization to the front end of the sales journey. We’ve taken our years of experience, resulting in $400 million of pipeline revenue for our customers, and put it into one tool.
Access this plug-and-go pipeline acceleration tool today. Find out more here.
Generating and connecting with leads are among the top priorities and most common struggles for development teams today. Often, the issue lies in a lack of strategy or target. Development teams go wide and hard, yet come up short.
One way to yield better results is through targeting lead segments with specific Tactic Groups. These are segments of your development targets, coupled with tested and perfected outreach content and methodologies for each segment. Examples include location proximity for clients in the same physical area as your business, lost opportunities and previous customers, and tradeshow appointments.
Today we’ll focus on that third Tactic Group: tradeshow appointments. Many businesses employ this development tactic, but few manage to tap into its potential. The key is to do more than just show up to gain ROI from a tradeshow.
As the #1 outsourced sales as a service provider, we at NuGrowth Solutions have built up a robust library of development resources over the years. Our dedicated sales as a service (SaaS) has provided people, processes, and systems to organizations across industries, helping businesses manage pipelines better and close more deals.
How do we do it? The answer is in our results-driven strategies and top-notch people. Get to know us from a few of our best blogs below.
Does your inside sales team need an outreach cadence strategy?
Would we be asking if the answer was “no”?
In sales outreach, it’s your job to remember the prospect – not the other way around. The more you reach out, the higher the likelihood you’ll get a conversation going. Your chances of reaching a prospect increase from 40 to 90 percent between the first and sixth outreach attempt. And you need that conversation to make the sale.
As a sales as a service provider, we know a proven sales strategy can be a gold mind for you team. In fact, almost 60% of salespeople say once they found a winning strategy, they use it over and over for continued success. If you’re in the dark on sales outreach strategy, or if you’re looking to improve your methods, these essential elements will ignite your pipeline.
Business development requires a duo of solid strategy and finely-tuned tools. Each bleed into the other, with the tools you use informing how to adapt your strategy and your methods relying on using your tools. Your business requires the right combination of both to help you work smarter, not harder.
In this post, we’ll take a look at some of the essential tools for successful business development, many of which are hiding in plain sight. The question is, are you leveraging them correctly?