Category Archives: Sales Strategy

Bus Dev Team is missing

What Your Business Development Team Has Been Missing

By | Sales Strategy, Sales Tips | No Comments

There are dozens of articles and blog posts out there aimed at improving business development. From new strategies to better workflows, each attempt to hit on that missing ingredient. Though each contains some helpful advice, at times they get lost in the details.

We’ve coached countless business development teams here at NuGrowth and often find the problem isn’t the need to zoom in, but the inability to zoom out on a sales strategy. When we first meet with a team, we start by looking at the big picture, honing in two important factors: pace and purpose.

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Build a successful sales team

Tips from NuGrowth Solutions: The 4 Factors You Need to Build a Successful Sales Team

By | Sales Strategy, Sales Tips | No Comments

A recent survey showed low productivity/performance is the #1 challenge for sales managers. At NuGrowth Solutions, we focus on finding what’s slowing these teams down. The blockades we see boil down to four key factors: team diversity, culture, training/coaching, and communication. Let’s break down these four factors for sales team success:

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Decoding

Decoding Sales as a Service and What it Can Do for Your Business

By | Sales as a Service, Sales Strategy | No Comments

By now you’re aware what sales as a service (or SaaS) does, but may still be unsure what it means for your business. There’s a reason you’re reading this – perhaps it’s a dip in sales, a slow in new business, or a spike in your pipeline you’re not equipped to handle Whatever the reason, sales as a service is your answer. Contrary to what you may think sales as service isn’t one-size-fits-all, it’s a fits-whatever-you-need flexible solution.

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Potholes 5.13

Fill in These Common Sales Potholes with Outsourced Sales

By | Sales as a Service, Sales Strategy | No Comments

No business can do it all. You outsource IT, marketing, design – why not outsource your sales? For many, the hesitancy lies in fear of losing your voice, personal connection, or diluting your brand. But outsourcing sales doesn’t mean giving up all control. Think of the process as a filling in of what’s missing. Your sales strategy may be a functioning road, yet full of bumps and swerves. Outsourced sales can make that ride smoother and more efficient – filling in your potholes to make your ride better.

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NuGrowth SaaS Go-To-Market Strategy

4 Tips to Build an Effective Go-To-Market Strategy

By | Marketing Strategy, SaaS Marketing, Sales as a Service, Sales Strategy | No Comments

Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a Service, we’ve refined our go-to-market strategy down to four crucial steps to ensure success.

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Tradeshow ROI 1200x627

How to Get ROI during an Event or Tradeshow

By | Email Marketing, SaaS Marketing, Sales Strategy | No Comments

Tradeshows are excellent opportunities to meet new customers, start conversations, and build your company’s brand. So, how do you prepare? We break down a vital outreach strategy you should implement before the trade show begins for maximum success. Waiting until the event is often too late and collecting business cards is not an efficient way to get business from tradeshows.

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Outreach Cadence 1200x627 2

NuGrowth Sales as a Service proven Outreach Cadence for successful Business Development

By | Email Marketing, Lead Management, Sales Strategy, Sales Tips, Territory Management | No Comments

Selecting the right cadence is essential for successful business development. Too many attempts in a short period can butcher your brand and come off as  pestering. Not enough attempts, then you can miss opportunities due to not having the professional persistence to earn the conversation. On average, it can take over nine calls before making contact so having a call cadence that increases responses is essential to limiting the chase. At NuGrowth Sales as a Service, we have one proven call cadence to increase contact rates, meeting activity, and inbound email responses that decreases the time it takes from call to opportunity.
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