Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a Service, we’ve refined our go-to-market strategy down to four crucial steps to ensure success.
Category Archives: Sales Strategy
As you prepare and strategize in the New Year, you may be asking yourself “How do I ensure I hit my sales goals?” Achieving the results you want involves work in many areas – sales, strategy, business partnerships, market development, account management, business expansion, and marketing. As you can see, there are a lot of moving parts.
Tradeshows are excellent opportunities to meet new customers, start conversations, and build your company’s brand. So, how do you prepare? We break down a vital outreach strategy you should implement before the trade show begins for maximum success. Waiting until the event is often too late and collecting business cards is not an efficient way to get business from tradeshows.
Selecting the right cadence is essential for successful business development. Too many attempts in a short period can butcher your brand and come off as pestering. Not enough attempts, then you can miss opportunities due to not having the professional persistence to earn the conversation. On average, it can take over nine calls before making contact so having a call cadence that increases responses is essential to limiting the chase. At NuGrowth Sales as a Service, we have one proven call cadence to increase contact rates, meeting activity, and inbound email responses that decreases the time it takes from call to opportunity.
The re-emergence of Inside Sales
If you’re in the business development world then inside sales is nothing new, however its recent growth might be. We discovered that inside sales reps are costing businesses less money while also increasing revenue, customers contacted, response times and efficiency. On average, an outside sales call costs $308, an inside sales call costs $50.
NuGrowth’s Tactic Groups approach is a sales strategy that allows your business development team to improve contact rates by quickly focusing their efforts in the right direction. See how you can use 7 approach strategies that can spell the difference between a conversation and a “click.”
We often know when we are getting sick. It can start with early symptoms, like a headache or fatigue, and if we don’t take the time to rest, we’ll certainly catch a cold.
But when it comes to your sales process –are you aware of when it’s on the verge of a break down? Do you know what to look for? Successful sales teams must be able to recognize the symptoms of an unstable situation.
The best sales teams have learned that to make it in this buying environment, discovery is critical. Often, companies have a sales pitch or product demo lined up for the first meeting with their potential buyer. This is a massive (and common) mistake.
The first thing your buyer needs to know about your company is that you can be trusted. Beyond that, once you have established a relationship with the buyer you have the chance to guide him through the sales cycle.
Read this eGuide for tips that will help you break free of that pesky sales slump.
Business development representatives are often tasked with turning lists into leads – of narrowing a universe of possibilities into a funnel of qualified opportunities. This is no small task. It takes patience, professionalism, and persistence. But the right tools can speed up the process.
One such tool is lead scoring.