A revealing metric used to measure the success of any email marketing campaign is an email’s click-through rate. Click-throughs from email marketing campaigns are a proven way to increase meaningful sales conversations for your business development team. It is one of the proven ways to increase phone conversations with prospects. Getting better at getting click-throughs can have a direct impact on net new conversations in market.
Selecting the right cadence is essential for successful business development. Too many attempts in a short period can butcher your brand and come off as pestering. Not enough attempts, then you can miss opportunities due to not having the professional persistence to earn the conversation. On average, it can take over nine calls before making contact so having a call cadence that increases responses is essential to limiting the chase. At NuGrowth Sales as a Service, we have one proven call cadence to increase contact rates, meeting activity, and inbound email responses that decreases the time it takes from call to opportunity.
At NuGrowth Solutions, we are committed to serving local businesses and staying active in the Ohio community. During the month of June, we partnered with Mid-Ohio Food Bank Operations Feed to collect meals for those in need. We divided our staff into four teams and strategized each week on how to implement NuGrowth sales best practices to collect the most items per category.
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If you’re in the business development world then inside sales is nothing new, however its recent growth might be. We discovered that inside sales reps are costing businesses less money while also increasing revenue, customers contacted, response times and efficiency. On average, an outside sales call costs $308, an inside sales call costs $50.
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NuGrowth’s Tactic Groups approach is a sales strategy that allows your business development team to improve contact rates by quickly focusing their efforts in the right direction. See how you can use 7 approach strategies that can spell the difference between a conversation and a “click.”
If your sales and marketing activities are going to run like a well-oiled machine, you’ll need fuel… and data is the fuel for any growing organization. When organizations have clean data, they can generate up to 70% more revenue.
Content marketing is not just content for content’s sake. To be successful, every piece should drive a larger strategy—one that attracts, nurtures and engages leads at every stage of their journey.
Content marketing and SEO should work together to get the best from both disciplines. Here are three ways to get them aligned.
“The best thing about marketing automation from a sales perspective is that it leads to increased conversation rates for the sales team,” says Jeff Tillar, NuGrowth’s Director of Business Development. In fact, NuGrowth has proven repeatedly through our sales and marketing efforts that you are at least 30% more likely to have a conversation with someone that has engaged with content or your website as tracked through the marketing automation system.
Leading a sales team is a lot like coaching a sports team. Take a talented group of individuals, hone their skills, and lead them to a winning season or quarter. They both require discipline, commitment, and goal setting.
For sales, coaching is often the difference between meeting a goal and missing one. Don’t believe it? According to Salesforce, there’s a 17% performance difference in sales teams who used coaching than teams that didn’t have coaching.
So how can we become all-star coaches? Let’s turn to some of the greatest coaches in sporting history and apply their advice to the sales environment. Read More
