It’s official – the coronavirus, also known at COVID-19, has made its impact on the U.S., including disrupting the way many of us do business. Schools are closed, events canceled, and the government is asking everyone who can to work from home.
As a development manager, your sales pipeline strategy is always on your mind. You want it to grow and move, yet are constantly assessing how.
In the past year, almost 40% of companies increased their trade show budget. That’s resources devoted to trade show marketing, prospect outreach, and follow-up. The reason so many are upping their trade show investments is based on a simple fact: higher and more powerful ROI. The average face-to-face meeting costs upwards of $260 while a trade show prospect meeting is around $140. And each of those meetings are high impact, with almost 85% of trade show attendees saying they have buying authority.
Bad data leads to bad development decisions. We all know this to be true. Stats like 40% of businesses failing due to inaccurate data, and almost 30% of sales rep time wasted on bad data signal the dangers of bad data loud and clear. While poor data points are a bad actor in development data failure, data collection and processing are also at fault. And all three are a major trigger in Salesforce support.
Business development Tactic Groups have been a staple for us at NuGrowth since the beginning. The simplicity and effectiveness of Tactic Groups make them an appealing and relatively easy to implement strategy, once you have the basics under your belt.
Salesforce remains one of the most popular CRMs and a highly effective sales, marketing, and customer service tool. But, if you’re having Salesforce issues, you’re not the only one: reports show CRM failure rates as high as 70%.
Sales data is the necessary fuel for development outreach. If you’re starting with inconsistent, out of date, or just plain wrong data, you can bet you won’t be making any progress. Whether you’re converting leads or cultivating your customer base, data is the driving factor. Are you showing your sales data the care it deserves?
A Fortune 500 company that continues to grow in the ranks, Salesforce has staked its claim as the #1 CRM in the business. With almost 20% of the market share, Salesforce and Salesforce apps are used in over 150,000 companies globally.
A new year signals two things: looking back at what you’ve done and looking forward to where you’ll go. In development, where you go is shaped by your competitors and your customers, tracking the trends in the industry to see what to expect next.
Research shows close to 70% of the buyer’s journey is complete before prospects reach out to your business. That means you need to communicate your message before you speak or write a word – a message you communicate through your sales content.
