Blog
Building Business Development, the Right Way: Part II
In part one of this two-part post on building business development, Director of Business Development Jeff Tillar looked at how to secure a solid development foundation. Quality data and effective tools, along with market intelligence, are the base of a thriving business. But you need to use that data and those tools in the right way to achieve your development goals.
Step 3: Optimize Messaging and KPIs
After you gather the market intelligence you need to understand your target industry, take what you learned and develop multiple outreach campaigns. Each of these campaigns should target a different opportunity segment. Execute these campaigns to validate what you learned from your market research, getting real results to your hypothesis on prospect pain points and preferences.
The Three Steps to Leveraging Market Research for Sales
Whether or not you use market research for sales makes a difference. Hinge Marketing found that companies who frequently used market research saw 15 times more growth and almost double the profitability of those that don’t use any research. Market research brings you...
Your Essential Sales Enablement Processes
There are dozens of sales process models out there, ranging from five to eight to twelve steps or more, but no matter the model, there are core elements of sales enablement that remain. Those core elements include identifying and qualifying prospects, nurturing them,...
Building Business Development, the Right Way: Part I
You have the idea, you’ve got the staff, and you’ve realized the vision for starting, pivoting, or growing your business. You’re ready to jump in – but you don’t know where to start. Is there one right way to build your business development for this new venture? While...
Top 5 Reasons Your Marketing Automation Campaigns Are Failing
On average, a little over half of companies are using marketing automation, many with great success. But, not all. About 33% still consider their marketing automation campaigns to be unsuccessful. Are you one of these 33% waiting to see results from your marketing...
Don’t Skip Database Management: Here’s Why
If you're like most people, you've already slipped up on one or two of your New Year's resolutions. But just because you tripped up doesn't mean you need to give it all up – especially if that resolution deals with your development strategy and database management....
Sales Appointment Setting in A WFH Environment
In March 2020, the way we do business drastically changed. As the novel COVID-19 coronavirus took hold of the world, organizations of all types were forced to move their operations to a primarily work from home (WFH) capacity, changing the game for sales appointment...
Getting to Know You: How to Find a Real Partner for Increasing Sales
Outsourcing is becoming more common in the business development world – from software development to content creation, and more, savvy agencies are turning to outsourced partners and increasing sales. Statistics show: 57% of companies leveraged outsourced work to...
Virtual Events – Harnessing this New Business Development Tool Beyond 2020
The year 2020 has undoubtedly been a time to test out new business development strategies. One area that experienced significant disruption is tradeshow and event outreach. Those who relied on in-person events to gain new business and make connections found themselves...
An Inside Look at NuGrowth’s Outsourced Sales Training Program
One of the most critical aspects of our success at NuGrowth is our outsourced sales training program. The program’s benefits are two-fold: 1) equipping team members with the skills and confidence they need to be excellent salespeople, and 2) bringing individuals...