We live in a world of instant results. With the simple click of a button, we can get what we want, how we want it—anytime, anywhere. Phrases like “buy it now,” “two-day shipping,” and “on-demand” are no longer a perk, but a standard option. Customers expect an amazing product or service with an even more amazing price, and they want it NOW. Read More
The statistics showing the importance of content marketing in customer retention are staggering. According to the Harvard Business Review, retaining just 5% more customers can boost profits by 100%. Harvard Business Review also found that the single biggest driver for customers to purchase, repurchase, and recommend a product to others was “decision simplicity”— the ease with which consumers can gather trustworthy information about a product. These statistics show that when customers can gather trustworthy information about a product or service, they commit to it.
Customers are often more engaged in information when they see how it is beneficial to them. That is why it is so important to adhere to the WIIFM (what’s in it for me) rule. Content marketing is non-promotional information created to serve your customer. Statistics show that sending helpful, educational articles, blogs and other information that customers can really benefit from (a.k.a. Content marketing) plays a substantial role in customer retention. This, in turn, plays a sizable role in an increased bottom line. NuGrowth’s infographic, Customer Retention: The Lesser Known Benefit of Content Marketing, explains this concept.
- Help your sales team have effective call lists
- Increase KPI’s
- Bring more purpose to outreach
- Increase speed and progression through data
While it is easy to realize that you need a good territory management plan, it can be difficult to craft a plan that you are confident will achieve desired sales results. A great vacation itinerary is the same way. You do not want to waste your time or miss out on great opportunities.
NuGrowth’s latest infographic, Work Smarter: 10 Territory Management Tips for Increased Sales Productivity, is your guide to creating a plan that will achieve your sales goals. It draws on vast training and expertise to turn our insights about territory management into 10 clear helpful steps.
To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more.
In short, a “good” database is foundational for success. But “good” means more than just having a large list of names, addresses, and phone numbers. After all, a phone book has that, right?
So, what constitutes the definition of “good” as it relates to a database?
Let’s face it, with nearly two-thirds of the market share, Google is the 800 pound gorilla when it comes to search. It’s not that other search engines should be ignored; however, the importance of ranking high on Google cannot be overstated. In fact, according to Search Engine Land, 51% of website traffic comes from organic search.
When you choose to work with team SaaS (Sales as a Service) at NuGrowth, you don’t just get an outsourced sales company with a great reputation, you get
- a trusted partner vested in your long-term success
- all the benefits of proven sales processes forged from years of experience and hard work.
Once people sign on, one of the first things they ask is, “How do we get started?”
First, by focusing on the word “we.”
In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?”
Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped their card in the fishbowl at a trade show.
Some of these options are clearly more qualified than others. Read More
If I asked you to describe your ideal buyer, what would your answer be? Well first, you’ll probably want to start with someone who is a fit for what you’re selling. Read More
Read this eGuide for tips that will help you break free of that pesky sales slump.