If your sales and marketing activities are going to run like a well-oiled machine, you’ll need fuel… and data is the fuel for any growing organization. When organizations have clean data, they can generate up to 70% more revenue.
Content marketing is not just content for content’s sake. To be successful, every piece should drive a larger strategy—one that attracts, nurtures and engages leads at every stage of their journey.
Content marketing and SEO should work together to get the best from both disciplines. Here are three ways to get them aligned.
“The best thing about marketing automation from a sales perspective is that it leads to increased conversation rates for the sales team,” says Jeff Tillar, NuGrowth’s Director of Business Development. In fact, NuGrowth has proven repeatedly through our sales and marketing efforts that you are at least 30% more likely to have a conversation with someone that has engaged with content or your website as tracked through the marketing automation system.
Leading a sales team is a lot like coaching a sports team. Take a talented group of individuals, hone their skills, and lead them to a winning season or quarter. They both require discipline, commitment, and goal setting.
For sales, coaching is often the difference between meeting a goal and missing one. Don’t believe it? According to Salesforce, there’s a 17% performance difference in sales teams who used coaching than teams that didn’t have coaching.
So how can we become all-star coaches? Let’s turn to some of the greatest coaches in sporting history and apply their advice to the sales environment. Read More
Great content helps your buyer to a make a well-informed decision about your product in less time and with more confidence. Content that applies to your potential buyer clarifies options and liberates them to move forward in the buying process with ease. As they move seamlessly from one step to the next, the sales cycle naturally becomes faster.
Kyle Tillar, our Vice President of Sales as a Service speaks to the power of great messaging as it relates to sales, “When content is matched to our buyer, we see a tremendous uptick in our ability to engage in conversation and support them with the information they need.”. Read More
We often know when we are getting sick. It can start with early symptoms, like a headache or fatigue, and if we don’t take the time to rest, we’ll certainly catch a cold.
But when it comes to your sales process –are you aware of when it’s on the verge of a break down? Do you know what to look for? Successful sales teams must be able to recognize the symptoms of an unstable situation.
The best sales teams have learned that to make it in this buying environment, discovery is critical. Often, companies have a sales pitch or product demo lined up for the first meeting with their potential buyer. This is a massive (and common) mistake.
The first thing your buyer needs to know about your company is that you can be trusted. Beyond that, once you have established a relationship with the buyer you have the chance to guide him through the sales cycle.
We live in a world of instant results. With the simple click of a button, we can get what we want, how we want it—anytime, anywhere. Phrases like “buy it now,” “two-day shipping,” and “on-demand” are no longer a perk, but a standard option. Customers expect an amazing product or service with an even more amazing price, and they want it NOW. Read More