Email automation is the “too good to be true” outreach campaign tool. Automated emails take less time to create, send, and analyze, making your outreach faster and more effective. Email outreach itself has the highest ROI of any form of marketing, bringing in $42 for every $1 spent. Add in automation, and you can see up to a 300% higher click-through rate for your drip campaigns.
With so many benefits, it’s a no-brainer for organizations to use email automation to drive engagement and increase their reach. One of the best ways to use automated emails is through specific constituent journeys. These journeys are paths that different individuals can go on depending on how they came to you, where they are in their constituent lifecycle, and where you want them to go.
Let’s take a look at some top email journeys below.
Business today relies on data to inform all aspects of operations. It used to be that only large companies with huge budgets could access the level of data needed to optimize. Modern tech has made it possible for any business to access powerful data.
Thanks to this increased access, intelligent business development teams turn to a data-driven business development strategy. That means integrating data into every aspect, especially sales and marketing. The more data you can gather and analyze, the better decisions you can make regarding your products, services, and most effective marketing approach.
The modern customer demands high personalization and almost instant feedback from your organization. Your outreach campaigns need to reflect these two factors, and automated email journeys are the key to hitting on both customization and speed. Though email has been a preferred outreach method for decades, the automated email journey brings your engagement quality to a new level.
Our latest infographic, Email Automation Journeys: The Top Journeys You Need to Improve Engagement, covers the basics of email automation and how to get your organization started in the automated journey space.
Email marketing campaigns are a popular sales and marketing tool for many reasons, most notably its relatively low cost and high impact. Yet, organizations and businesses are missing out on these benefits with a simple issue: emails that don’t end up in inboxes. This is a common concern among marketers who see hard and soft email bounces limiting their campaign’s efficacy.
Email platforms have become more sophisticated about their junk and spam email filtering in the past few years. Recent stats show that as many as 53% of emails end up in the recipient’s spam folder, guaranteeing these messages will never be read.
Customer expectations have changed rapidly over the past two years. Your customers expect more personalization, more relevant messaging, and outreach campaigns that speak directly to what they want and how what you’re providing or selling fills their needs.
These changes have made marketing automation and the automated customer journey increasingly crucial to gaining and retaining clients or organization members. Are you utilizing this powerful outreach campaign approach to grow your customer or member engagement?
Targeted marketing can be one of the most challenging elements in sales. Determining what messages to put out and where can seem like an impossible task. If you’re not using tools like your CRM and marketing automation to understand what message to put out, you won’t end up with quality leads. You need to take time to understand your audience, using the right tools to gain data, and putting that data to work.
The role of a sales rep has shifted over the past 5-10 years and continues to change today. What once centered around phone calls and handshakes has changed with growing demands and increased complexity in the sales process.
In the last year alone, almost 60% of companies surveyed reported higher sales rep turnover than before. With this high turnover and a growing need for better quality candidates, savvy sales managers are looking at other ways to grow their pipeline.
Many are looking into targeted, performance-based outsourced sales reps as a viable option.
Email marketing is one of the most popular forms of outreach for non-profits and other member-based organizations. And with good reason: studies have shown it yields an estimated 122% ROI. Yet, there is still debate on the best system to deploy emails: email marketing platforms or marketing automation software.
To answer the question, we looked at the pros and cons of each system.
Email Marketing Platforms
Email marketing platforms are systems explicitly designed to curate subscriber lists and send emails. Organizations can create email list segments, design emails, and schedule email deployments with these platforms. Most systems can also track email data like open rates, click-throughs, and bounces.
As a member-based organization, your goals differ from traditional businesses. While many companies focus on gaining leads and making sales, your priorities are different. For you, it’s all about engaging with and providing value for your current members.
The nuance of bringing value to your members is challenging, especially in an organization where your marketing team is pulling double or triple duty. Your focus is on giving your members the information and connections they can’t get on their own. But, with an overworked team, maintaining consistent, effective member communication can fall to the back burner.
Marketing automation is more than a “popular” sales and marketing tool; it’s moved to essential. Eight out of ten companies use marketing automation to gain, score, and nurture leads, and for good reason. Marketing automation can improve workflow, boost conversion rate, increase productivity, and bring critical personalization to customer outreach. Yet, not all businesses see these benefits. Why?