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Revising Your Business’ Website Copy

Are you considering re-writing your business’ website copy? You’re not alone. A lot of websites are born quickly and out of necessity, so they often have a TON of excellent information, but don’t necessarily have web-optimized copy.

Many companies copy straight from sales papers, brochures, and other print collateral because there isn’t enough time or expertise on-hand to write website content. Other sites were originally written by the machine operators, engineers, or other subject matter experts who had primary responsibilities beyond website writing.

So, if you’re looking for a place to start, we’ve outlined basic steps and information for you to consider as you begin.

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