Blog
Common Attributes of Underperforming Sales Teams … and How to Address Them
Surveys show that most sales leaders feel their team is underperforming. This is due to a number of factors including lack of coaching, outdated sales models, and poor lead management systems and processes. At NuGrowth, these issues come up repeatedly in conversation...
Plan your route for strong email marketing
[vc_row][vc_column][vc_column_text] When embarking on a journey, it is always helpful to have a map or guide. Prior to departure, it also helps to gain insights on the desired destination, so you can decide where you want to go once you arrive. The same is true when...
Anatomy of a Pre-Call Plan
“By failing to prepare, you are preparing to fail.”
We have all been in situations when poor preparation has led to unnecessary work, when we wished we had taken the time to organize our thoughts or questions before acting.
Approaching a sales call requires groundwork. Without it, it is easy to lose control of a conversation. By the end of the call, you and your team may discover you have more questions than when you began, or, without realizing it, that you failed to gather all the requisite information to begin serving a client.
Benjamin Franklin’s warning is important in life as well as in business. If you take time to prepare, and stick to our proven, pre-call plan, you and your team will have a smoother, more successful sales call.
The Difference Between Lead Nurturing and Lead Management (And Why You Need Both)
You’ve probably heard about the importance of lead nurturing and lead management. You may have heard about the performance advantages enjoyed by companies that adopt lead nurturing processes. You may even be familiar with specific statistics— like the fact that...
Insiders Guide to SaaS Marketing
Connecting the Dots & increasing CAC Ratio with Marketing Automation Asked, “what is the single most effective metric for a SaaS business?” Dharmash Shah, Co-founder and CEO of SaaS giant, Hubspot replied, “One of the metrics we track most maniacally at HubSpot is...
Why Status Matters in Sales and Marketing
The Importance and Process of Updating Lead Status Sales and marketing. A match made in heaven. Of course, like any relationship, the relationship between marketing and sales requires hard work and good communication. One of the most important areas of contact between...
The missing link: why CRM integration is essential for content marketing success
Implementing content marketing is one of the key initiatives of many businesses in 2015. Organizations who aren’t doing it know that they should be, while many organizations that are doing it wonder if they are doing it right. The musing of where a CRM system fits...
Importance of Sales Coaching
Incompetent salespeople are all around us. This is something that we deal with on an almost day-to-day basis. Many of them do not realize they are bad and many cannot help it because they have never been properly taught. Sure, they’ve been handed a sales quota and...
Understanding Search
[vc_row][vc_column width="1/1"][vc_column_text] Google does a great job at making everything seem simple. If you want to know something, you go to google.com, type in what you are looking for and – boom – there it is. If you wrote your search clearly enough, your...
Content Marketing Facts, Stats & Insights (Infographic)
In some way, shape, or form, content marketing has been around for centuries. In the 1700’s Ben Franklin employed the technique when he penned “Poor Richard’s Almanack.” In the early 1900’s Companies such as John Deere and Jello were using informational magazines and...