Blog
Feeding the Content Beast Doesn’t Have to Be Scary
It’s that time of year again—time for haunted houses, trick-or-treating, and pumpkin spice everything. It’s also a great time to talk about content marketing. Content marketing is a proven strategy for growing business, which is why 69% of the most effective B2B...
How to Know When a Lead is “Sales Ready”
Today, leading companies recognize that content marketing is a great strategy to generate new leads. They also recognize that prospects are unlikely to be converted into customers after simply reading a few blogs or infographics. A talented sales representative must...
How to Map Your Sales & Marketing Activities to the Buyer Journey (And More)
Our blog post, Marketing Automation: Helping Bring Sales and Marketing Together, hit the high points on why and how sales and marketing need to work together to be effective—and the role marketing automation plays in making that happen. Our latest eGuide takes that...
Monitoring the KPI’s that Really Matter
Business growth comes with questions. Are your goals realistic? How many reps should be hired? In order to meet goals, how many calls do your reps need to make? Is your message gaining traction? KPI’s (Key Performance Indicators) are the secret to answering these...
Is Inside Sales Changing Business?
The inside sales rep is changing the business landscape. The popularity of inside sales is growing rapidly, and for good reason. The inside sales model provides unique advantages, such as increased call activity and lower sales costs. It allows companies to scale...
How to Achieve Over 10% Contact Rate
“Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.” –Sun Tzu, The Art of War IV.15 In other words, if you want to achieve your goals,...
Revising Your Business’ Website Copy
Are you considering re-writing your business’ website copy? You’re not alone. A lot of websites are born quickly and out of necessity, so they often have a TON of excellent information, but don’t necessarily have web-optimized copy.
Many companies copy straight from sales papers, brochures, and other print collateral because there isn’t enough time or expertise on-hand to write website content. Other sites were originally written by the machine operators, engineers, or other subject matter experts who had primary responsibilities beyond website writing.
So, if you’re looking for a place to start, we’ve outlined basic steps and information for you to consider as you begin.
A Critical Step to Hold Better Sales Calls
The discipline of sales is constantly evolving. New technologies, metrics, and tactics are created every day to help sales teams create an edge in the sales process. One thing doesn’t change—preparation is essential. 99% of customers want salespeople who contact them...
How to Measure the Effectiveness of Your Content Marketing
“Content marketing is king.” “Content marketing is the future.” “Content marketing is the new black.” Over the last few years, we’ve heard quite a few grandiose statements about content marketing. In our experience, content marketing has indeed been an effective...
How to Create High-Octane Content
Today, more and more businesses construct content marketing “machines” designed to do one thing: Blast through the clutter by building content that matters to your audience. Companies that create fascinating content do more than delight readers—they make connections....