Blog
Visual Content for the Modern Attention Span
High speed internet, mobile devices, and social media have all contributed to our need for instant gratification. In just seconds we know what our friends are up to, or the location of the nearest coffee shop. We have become accustomed to this fast-paced lifestyle—and...
The Anatomy of an All-Star Business Development Team
Like athletes, businesses are constantly working to improve performance and meet new goals. To be successful, both athletes and businesses must consistently exceed their goals and outperform the competition. The most successful athletes eventually become All-Stars....
3 Benefits of Marketing Automation Integration
[vc_row][vc_column][vc_column_text] How connecting CRM with Marketing Automation Drives your pipeline [/vc_column_text][vc_column_text] It is a fantastic time to be in sales and marketing. Creative, hard-working professionals have access to new tools to find the right...
5 CRM Mistakes and How to Fix Them
Lessons gathered from over 65 salesforce implementations By now, most B2B sales executives have heard of the tremendous advantages afforded by CRM (Customer Relationship Management) software. It’s difficult to overstate the importance of CRM in today’s data-driven B2B...
Is Marketing Automation Really Worth It?
Anyone who has ever searched the web to for insight how to increase leads through digital marketing or on whether marketing automation is “really worth it” has probably landed on Act-On’s blog post, 87 New (Really) Marketing Automation Stats. If not that post...
Common Attributes of Underperforming Sales Teams … and How to Address Them
Surveys show that most sales leaders feel their team is underperforming. This is due to a number of factors including lack of coaching, outdated sales models, and poor lead management systems and processes. At NuGrowth, these issues come up repeatedly in conversation...
Plan your route for strong email marketing
[vc_row][vc_column][vc_column_text] When embarking on a journey, it is always helpful to have a map or guide. Prior to departure, it also helps to gain insights on the desired destination, so you can decide where you want to go once you arrive. The same is true when...
Anatomy of a Pre-Call Plan
“By failing to prepare, you are preparing to fail.”
We have all been in situations when poor preparation has led to unnecessary work, when we wished we had taken the time to organize our thoughts or questions before acting.
Approaching a sales call requires groundwork. Without it, it is easy to lose control of a conversation. By the end of the call, you and your team may discover you have more questions than when you began, or, without realizing it, that you failed to gather all the requisite information to begin serving a client.
Benjamin Franklin’s warning is important in life as well as in business. If you take time to prepare, and stick to our proven, pre-call plan, you and your team will have a smoother, more successful sales call.
The Difference Between Lead Nurturing and Lead Management (And Why You Need Both)
You’ve probably heard about the importance of lead nurturing and lead management. You may have heard about the performance advantages enjoyed by companies that adopt lead nurturing processes. You may even be familiar with specific statistics— like the fact that...
Insiders Guide to SaaS Marketing
Connecting the Dots & increasing CAC Ratio with Marketing Automation Asked, “what is the single most effective metric for a SaaS business?” Dharmash Shah, Co-founder and CEO of SaaS giant, Hubspot replied, “One of the metrics we track most maniacally at HubSpot is...