Blog
How to Measure the Effectiveness of Your Content Marketing
“Content marketing is king.” “Content marketing is the future.” “Content marketing is the new black.” Over the last few years, we’ve heard quite a few grandiose statements about content marketing. In our experience, content marketing has indeed been an effective...
How to Create High-Octane Content
Today, more and more businesses construct content marketing “machines” designed to do one thing: Blast through the clutter by building content that matters to your audience. Companies that create fascinating content do more than delight readers—they make connections....
When to replace your website
Some things get better with age… What gets better with age? The longer a fine wine lasts, the better it becomes. Leather boots look better scuffed than new and cast iron pans make food taste better as they become more seasoned. If only this were the case for everyday...
What’s in It for Me? A Checklist for Creating Relevant Content
Everyone is doing content marketing, and most are doing it badly. Just two statistics tell the whole story: 91% of B2B marketers use content marketing. 2 out of 3 do not believe that the content they produce is effective. Why is so much content ineffective? Relevant,...
The Importance of the Inside Sales Rep
Historically, many organizations have severely undervalued the importance of a well-established inside sales team. The old way of thinking would sound something like this: “Field Sales is more strategic, meeting with C-level executives and developing strategic...
Visual Content for the Modern Attention Span
High speed internet, mobile devices, and social media have all contributed to our need for instant gratification. In just seconds we know what our friends are up to, or the location of the nearest coffee shop. We have become accustomed to this fast-paced lifestyle—and...
The Anatomy of an All-Star Business Development Team
Like athletes, businesses are constantly working to improve performance and meet new goals. To be successful, both athletes and businesses must consistently exceed their goals and outperform the competition. The most successful athletes eventually become All-Stars....
3 Benefits of Marketing Automation Integration
[vc_row][vc_column][vc_column_text] How connecting CRM with Marketing Automation Drives your pipeline [/vc_column_text][vc_column_text] It is a fantastic time to be in sales and marketing. Creative, hard-working professionals have access to new tools to find the right...
5 CRM Mistakes and How to Fix Them
Lessons gathered from over 65 salesforce implementations By now, most B2B sales executives have heard of the tremendous advantages afforded by CRM (Customer Relationship Management) software. It’s difficult to overstate the importance of CRM in today’s data-driven B2B...
Is Marketing Automation Really Worth It?
Anyone who has ever searched the web to for insight how to increase leads through digital marketing or on whether marketing automation is “really worth it” has probably landed on Act-On’s blog post, 87 New (Really) Marketing Automation Stats. If not that post...