All posts by Adam Rapp

Getting Started with Sales as a Service

By | Sales as a Service | No Comments

When you choose to work with team SaaS (Sales as a Service) at NuGrowth, you don’t just get an outsourced sales company with a great reputation, you get

  • a trusted partner vested in your long-term success
  • all the benefits of proven sales processes forged from years of experience and hard work.

Once people sign on, one of the first things they ask is, “How do we get started?”

First, by focusing on the word “we.”

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Buy vs. Build – Is Outsourced Sales Right for You?

By | Sales Coaching, Sales Strategy, Sales Tips | No Comments

Whether you’re looking to break in to a new market or just need to bring up your numbers, deciding how to boost your sales is a calculated decision. Building a sales team is time consuming, and buying seems expensive. What is the best move for your company? A few simple questions can help you find the answer.

How much capital do you have available?

Buying a fully built sales team requires a set, time specific investment, while building means putting in an unknown amount over an unspecified time frame. If your annual sales budget is between $150,000 and $350,000, you have the funds to buy an outsourced team. If you’re lucky enough to have a larger budget, you’re in a good place to start building a team.

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How to Know When a Lead is “Sales Ready”

By | Sales and Marketing Integration, Sales Strategy, Sales Tips | No Comments

Today, leading companies recognize that content marketing is a great strategy to generate new leads.  They also recognize that prospects are unlikely to be converted into customers after simply reading a few blogs or infographics. A talented sales representative must reach out to leads and guide them through the buy cycle.

Traditionally, sales executives spent a lot of time interacting with unqualified leads—individuals unlikely to ever become customers. Fortunately, today’s leading business growth teams have developed effective strategies for connecting sales reps to the perfect lead.

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Monitoring the KPI’s that Really Matter

By | Sales Strategy, Sales Tips | No Comments

Business growth comes with questions. Are your goals realistic? How many reps should be hired? In order to meet goals, how many calls do your reps need to make? Is your message gaining traction?

KPI’s (Key Performance Indicators) are the secret to answering these questions. By monitoring these crucial metrics, growing companies can visualize the sales pipeline, plan strategy, avoid obstacles, and gauge healthy growth.

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Understanding Search

By | SEO, Website Development | No Comments

Google does a great job at making everything seem simple. If you want to know something, you go to, type in what you are looking for and – boom – there it is. If you wrote your search clearly enough, your answer will almost definitely be somewhere on that first page and probably at the top of it. (Let’s all take a moment to appreciate the age we live in. That’s pretty cool, isn’t it?)

Go to and conduct a search. Look at one of the first things on the page. It should say something like “About 23,300,000 results (0.43 seconds).” You may not have even noticed it’s there, but there is a lot happening in that split second that is important to understanding SEO. Let’s dig into what’s going on behind the scenes.

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Business Lessons from OSU’s Championship

By | Marketing Strategy, Sales Strategy | No Comments

In sales and marketing, as in football, everyone wants to rush to the results.

But there is a lot that you need to do in the background in order to achieve the results you want.
A great example of this is the recent victories by the Ohio State football team. OSU just beat the three top Heisman candidates, in consecutive games, using the third string quarterback. Wow. They aren’t new to winning either. They are a consistent contender on the national stage. Why? Because they have built the machine to enable success. Winning attracts winners, and systems mold individuals into teams.

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Why Google Cares About Your Website

By | SEO, Website Development | No Comments

When you’re trying to learn about search engine optimization (SEO), it can be easy to get lost in a sea of information. There’s been so much written about what you should and shouldn’t do, that you often get conflicting information. One person might tell you that a certain tactic will help your site rise in the rankings. Others might tell you that that very same tactic will result in your site getting penalized by Google.

If you’re new to SEO, instead of worrying about small details, it’s helpful to first understand the big picture: If you want your site to rank higher in Google searches, write for real live users of Google – not Google’s algorithms.

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