There are dozens of articles and blog posts out there aimed at improving business development. From new strategies to better workflows, each attempt to hit on that missing ingredient. Though each contains some helpful advice, at times they get lost in the details.
We’ve coached countless business development teams here at NuGrowth and often find the problem isn’t the need to zoom in, but the inability to zoom out on a sales strategy. When we first meet with a team, we start by looking at the big picture, honing in two important factors: pace and purpose.