All posts by Chuck Rue

Bus Dev Team is missing

What Your Business Development Team Has Been Missing

By | Sales Strategy, Sales Tips | No Comments

There are dozens of articles and blog posts out there aimed at improving business development. From new strategies to better workflows, each attempt to hit on that missing ingredient. Though each contains some helpful advice, at times they get lost in the details.

We’ve coached countless business development teams here at NuGrowth and often find the problem isn’t the need to zoom in, but the inability to zoom out on a sales strategy. When we first meet with a team, we start by looking at the big picture, honing in two important factors: pace and purpose.

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Attention Content Marketers: Is your CRM as Detailed as your Personas?

By | CRM Management, Digital Marketing, Marketing Plans, Marketing Strategy, Sales and Marketing Integration | No Comments

As an effective content marketer, you have put the time into understanding the characteristics of your audience.  You’ve developed and validated personas. You or your strategist has created an editorial calendar that will knock clients’ socks off. You’ve produced exceptional content. You’ve written targeted messaging to introduce that content. You’ve got a plan to get it out to the masses.

But are you sure your team can effectively execute on your strategy?

Have you closed the reporting gap?

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Writing_Right_Using_Data_to_Drive_Content_Marketing

Writing Right: Using Data to Drive Your Content Marketing

By | Content Marketing, Marketing Strategy | No Comments

Content marketing has proven its worth, bringing in three times more leads and costing 62% less than traditional outbound marketing (Hubspot). Despite these stats, a recent NetProspex and Content Marketing Institute whitepaper found that 85% of B2B marketers said they couldn’t connect business value to content. The study went on to find marketers still struggle with the practice, citing “creating content that engages” as a primary content marketing concern (Marketing Data: Vitamin D for Your Content Marketing).

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CRM in the Marketing World: How CRM can help you create strong marketing campaigns

By | CRM Management, Marketing Plans, Marketing Strategy | No Comments

Creating strong content is not the ultimate element in Content Marketing. Creating and maintaining effective marketing data to target the best possible audience for your campaign is of equal importance. One of the most important tools in a modern marketer’s tool belt is a Customer Relationship Management (CRM) system to help you manage this data.

Your CRM is not only your database of record, but it is the place where marketing and sales connect to create actionable data for both the sales and marketing organizations.

Here are different ways that CRM can help you produce a strong campaign:
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3 Benefits of Marketing Automation Integration

By | CRM Management, Lead Scoring, Marketing Automation, Sales and Marketing Integration | No Comments

How connecting CRM with Marketing Automation Drives your pipeline

It is a fantastic time to be in sales and marketing. Creative, hard-working professionals have access to new tools to find the right buyers, and new options to connect with them. More than ever, technology allows brands to have meaningful conversations with people in need of their services.

CRM (Customer Relationship Management) and Marketing Automation software are two of the most important tools available. Equipping a talented sales and marketing team with these two tools is a great start in creating an effective, agile marketing organization. When these two tools work together, your team can reach prospects at every stage of the sales pipeline to increase pipeline velocity and scale your business faster.

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5 CRM Mistakes and How to Fix Them

By | CRM Management, Marketing Automation | No Comments

Lessons gathered from over 65 salesforce implementations

By now, most B2B sales executives have heard of the tremendous advantages afforded by CRM (Customer Relationship Management) software. It’s difficult to overstate the importance of CRM in today’s data-driven B2B marketplace. At NuGrowth, CRM is the central point of integration between our sales and marketing teams.  We have implemented CRM for over 65 clients in dozens of industries. In doing so, we’ve found that CRM maximizes the impact of marketing while empowering sales executives to work efficiently.

Nevertheless, some companies never experience the full potential of CRM. Frustrated, they conclude that CRM doesn’t deliver results. In our experience, CRM only fails to deliver value when it is not implemented and managed correctly. Fortunately, this can be avoided with anticipation, strategy, and hard work. Plan for success by familiarizing yourself with common pitfalls related to CRM.

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