Chuck Rue

Apple Mail iOS 15 Update: How it Affects Your Email Marketing Campaigns

Apple Mail iOS 15 Update: How it Affects Your Email Marketing Campaigns

In late September, Apple announced the release of its iOS 15 update, a seemingly innocuous occurrence. However, this update introduced a new provision allowing Apple mail users to disable email open tracking, called Mail Privacy Protection (MPP). While this is a win for consumer privacy, it poses a challenge for email marketing campaigns across the globe.

Essentially, through MPP, Apple gives its mail users the option to disable all email tracking. Those users include anyone with an Apple mail (.me) address and anyone opening mail through the Apple mail app (i.e., those forwarding Gmail or business email accounts).

With close to one-third of all emails going through Apple’s mail client, this update will affect all email marketers.

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6 Questions to Ask About Salesforce Implementation Services

6 Questions to Ask About Salesforce Implementation Services

Those in development know Salesforce is a double-edged sword. On the one hand, it offers a host of benefits: improving customer profiles, streamlining prospect communication, holding a wealth of data and reporting abilities, and highly adaptable. However, to access these benefits, you must know how to use this complex system.

That’s where Salesforce implementation services come in. With Salesforce implementation services, you can harness the potential of Salesforce through expert advice and action. Whether you’ve had your Salesforce system for years or you’re looking to implement Salesforce for the first time, it’s worth looking into this professional help.

As you’re looking for the right Salesforce implementation service provider, ask the following questions to get the best in the business:

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Crafting Salesforce for Sales Enablement

Crafting Salesforce for Sales Enablement

During this unprecedented moment in history, most businesses have seen a slow in operations due to the novel COVID-19 coronavirus. This forced slowdown provides a unique opportunity to take a look into your development strategy, analyzing data, and identifying gaps...

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