Business Development Outreach

What Does a Buyer Persona Mean for Business Development?

What Does a Buyer Persona Mean for Business Development?

If you’re in the business development world, you’ve heard about buyer personas. But what does a buyer persona mean for your development strategy? It means a great deal. Buyer personas are the key to unlocking your sales database and putting that data to work. It’s how you get names in your CRM to become responses in your inbox. Let’s look at how to create these personas to help you get more calls back and meetings set.

1. Identify your persona groups
Before you start your research, you need to know who you’re researching. Identify the different people in decision-making positions for your target industries. Generally, you will have three groups:

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How to Make Your Email Marketing Campaign Succeed in 7 Steps

How to Make Your Email Marketing Campaign Succeed in 7 Steps

If you’re uninformed, discovering how to make your email marketing campaign succeed can be time-consuming and stressful. You know you have a great product or service, but you can’t engage contacts to learn more. How can you cut through the noise?
With many of your prospects receiving dozens of promotional emails each week, your message needs to make an impact. Follow these steps to get there.

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New Business Development and the American Rescue Plan: Leveraging Funding to Bring Growth to Your Community

New Business Development and the American Rescue Plan: Leveraging Funding to Bring Growth to Your Community

The American Rescue Plan went into effect in March 2021, providing another round of funding for individuals, businesses, and municipalities to curb the economic impact of the COVID-19 pandemic. It provided nearly $350 billion in aid to states and cities, including funding for economic development organizations.

Designated to “respond to the COVID-19 emergency and address its economic effects,” the funding released to organizations should be used to bring new business development and ease the economic impact on municipalities like yours. And it should be put to use now.

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Top 6 Business Development Adjustments to Get Back on Track

Top 6 Business Development Adjustments to Get Back on Track

As of June 1st, COVID-19 restrictions in every state have been dramatically updated. More and more businesses are transitioning back to in-person work, and the state of the economy is beginning to change.

Amidst these changes, your business development team needs to take a step back before stepping back up. More than half of workers surveyed by Zoominfo said they’ll be back in the office by June, and a lot has changed since everyone was in the office. You need to make adjustments to the “new normal.”

With so much changing – and at a rate faster than initially anticipated – it’s time to get some outside help to focus on your critical development needs.

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