Business Development Outreach

The Top Automated Journeys for Your Constituent Outreach Campaign

The Top Automated Journeys for Your Constituent Outreach Campaign

Email automation is the “too good to be true” outreach campaign tool. Automated emails take less time to create, send, and analyze, making your outreach faster and more effective. Email outreach itself has the highest ROI of any form of marketing, bringing in $42 for every $1 spent. Add in automation, and you can see up to a 300% higher click-through rate for your drip campaigns.

With so many benefits, it’s a no-brainer for organizations to use email automation to drive engagement and increase their reach. One of the best ways to use automated emails is through specific constituent journeys. These journeys are paths that different individuals can go on depending on how they came to you, where they are in their constituent lifecycle, and where you want them to go.

Let’s take a look at some top email journeys below.

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What Does it Mean to Have a Data-Based Business Development Strategy?

What Does it Mean to Have a Data-Based Business Development Strategy?

Business today relies on data to inform all aspects of operations. It used to be that only large companies with huge budgets could access the level of data needed to optimize. Modern tech has made it possible for any business to access powerful data.

Thanks to this increased access, intelligent business development teams turn to a data-driven business development strategy. That means integrating data into every aspect, especially sales and marketing. The more data you can gather and analyze, the better decisions you can make regarding your products, services, and most effective marketing approach.

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It’s Time to Hire Performance-Based Outsourced Sales Reps

It’s Time to Hire Performance-Based Outsourced Sales Reps

The role of a sales rep has shifted over the past 5-10 years and continues to change today. What once centered around phone calls and handshakes has changed with growing demands and increased complexity in the sales process.

In the last year alone, almost 60% of companies surveyed reported higher sales rep turnover than before. With this high turnover and a growing need for better quality candidates, savvy sales managers are looking at other ways to grow their pipeline.

Many are looking into targeted, performance-based outsourced sales reps as a viable option.

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Creating an Email Marketing Campaign in Six Steps

Creating an Email Marketing Campaign in Six Steps

Email marketing campaigns don’t get the attention they deserve. Though more recent communication tech, like texting and live chats, certainly bring benefits, email remains one of the most effective marketing methods. In fact, some research shows it has a 4,200% ROI – now that’s effective.

But, to gain such high returns on your email marketing campaigns, you need to put thought into how they’re deployed. One size does not fit all, and your team needs to consider how to craft the right messaging, send it at the right time, and keep improving each campaign to reach your goals.
Here are a few steps to get you started:

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What Does a Buyer Persona Mean for Business Development?

What Does a Buyer Persona Mean for Business Development?

If you’re in the business development world, you’ve heard about buyer personas. But what does a buyer persona mean for your development strategy? It means a great deal. Buyer personas are the key to unlocking your sales database and putting that data to work. It’s how you get names in your CRM to become responses in your inbox. Let’s look at how to create these personas to help you get more calls back and meetings set.

1. Identify your persona groups
Before you start your research, you need to know who you’re researching. Identify the different people in decision-making positions for your target industries. Generally, you will have three groups:

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How to Make Your Email Marketing Campaign Succeed in 7 Steps

How to Make Your Email Marketing Campaign Succeed in 7 Steps

If you’re uninformed, discovering how to make your email marketing campaign succeed can be time-consuming and stressful. You know you have a great product or service, but you can’t engage contacts to learn more. How can you cut through the noise?
With many of your prospects receiving dozens of promotional emails each week, your message needs to make an impact. Follow these steps to get there.

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New Business Development and the American Rescue Plan: Leveraging Funding to Bring Growth to Your Community

New Business Development and the American Rescue Plan: Leveraging Funding to Bring Growth to Your Community

The American Rescue Plan went into effect in March 2021, providing another round of funding for individuals, businesses, and municipalities to curb the economic impact of the COVID-19 pandemic. It provided nearly $350 billion in aid to states and cities, including funding for economic development organizations.

Designated to “respond to the COVID-19 emergency and address its economic effects,” the funding released to organizations should be used to bring new business development and ease the economic impact on municipalities like yours. And it should be put to use now.

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Top 6 Business Development Adjustments to Get Back on Track

Top 6 Business Development Adjustments to Get Back on Track

As of June 1st, COVID-19 restrictions in every state have been dramatically updated. More and more businesses are transitioning back to in-person work, and the state of the economy is beginning to change.

Amidst these changes, your business development team needs to take a step back before stepping back up. More than half of workers surveyed by Zoominfo said they’ll be back in the office by June, and a lot has changed since everyone was in the office. You need to make adjustments to the “new normal.”

With so much changing – and at a rate faster than initially anticipated – it’s time to get some outside help to focus on your critical development needs.

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