Email Marketing Archives - NuGrowth Solutions

Automated Customer Journeys: Key Act-On Emails Principles

by Sarah Deak | Jun 21, 2022 | Email Marketing, Marketing Automation, Uncategorized

Automated customer journeys are a cornerstone to successful outreach strategies for organizations of any size. It’s one of the most effective strategies we use at NuGrowth to help our clients grow their outreach and engagement. Below are some of our best practices for setting up and executing these journeys through Act-On’s marketing automation system.

What is an Automated Customer Journey?

First, a short explanation: automated customer journeys are created through email automation where a series of potential paths are laid for each segment of prospects, customers, or members. When the recipient takes (or doesn’t take) a specific action, their next email is triggered. Each new message is designed to eventually send them on the path to engagement in some way (i.e., make a purchase or sign up for an event).

Your Top Email Marketing Campaign KPIs to Watch

by NuGrowth Solutions | Jun 7, 2022 | Email Marketing

Key performance indicator (KPI) data is essential for building your constituent base. Whether you’re a for-profit business looking to grow your customer base or a non-profit focused on building and engaging your audience, you need data to inform your email marketing campaigns. And once you have a plan in place, KPI growth tracking is vital to help you measure what’s working and what’s not.

Email outreach provides a great indication of how your business or organization is growing (or not). Below are some of the most-watched email KPIs you can use to determine how your outreach is fairing.

The Top Automated Journeys for Your Constituent Outreach Campaign

by Sarah Deak | May 10, 2022 | Business Development Outreach, Email Marketing, Marketing Automation

Email automation is the “too good to be true” outreach campaign tool. Automated emails take less time to create, send, and analyze, making your outreach faster and more effective. Email outreach itself has the highest ROI of any form of marketing, bringing in $42 for every $1 spent. Add in automation, and you can see up to a 300% higher click-through rate for your drip campaigns.

With so many benefits, it’s a no-brainer for organizations to use email automation to drive engagement and increase their reach. One of the best ways to use automated emails is through specific constituent journeys. These journeys are paths that different individuals can go on depending on how they came to you, where they are in their constituent lifecycle, and where you want them to go.

Let’s take a look at some top email journeys below.

Improve Your Outreach Campaigns with Our Email Automation Journey Infographic

by NuGrowth Solutions | Apr 12, 2022 | Email Marketing, Marketing Automation

The modern customer demands high personalization and almost instant feedback from your organization. Your outreach campaigns need to reflect these two factors, and automated email journeys are the key to hitting on both customization and speed. Though email has been a preferred outreach method for decades, the automated email journey brings your engagement quality to a new level.

Our latest infographic, Email Automation Journeys: The Top Journeys You Need to Improve Engagement, covers the basics of email automation and how to get your organization started in the automated journey space.

Top 9 Tips to Land Your Messaging in Inboxes and Boost Email Marketing Campaign Performance

by NuGrowth Solutions | Apr 5, 2022 | Email Marketing, Marketing Strategy

Email marketing campaigns are a popular sales and marketing tool for many reasons, most notably its relatively low cost and high impact. Yet, organizations and businesses are missing out on these benefits with a simple issue: emails that don’t end up in inboxes. This is a common concern among marketers who see hard and soft email bounces limiting their campaign’s efficacy.

Email platforms have become more sophisticated about their junk and spam email filtering in the past few years. Recent stats show that as many as 53% of emails end up in the recipient’s spam folder, guaranteeing these messages will never be read.

Marketing Automation or Email Marketing Platforms – What’s Best for Associations?

by NuGrowth Solutions | Feb 15, 2022 | Email Marketing, Marketing Automation

Email marketing is one of the most popular forms of outreach for non-profits and other member-based organizations. And with good reason: studies have shown it yields an estimated 122% ROI. Yet, there is still debate on the best system to deploy emails: email marketing platforms or marketing automation software.
To answer the question, we looked at the pros and cons of each system.

Email Marketing Platforms
Email marketing platforms are systems explicitly designed to curate subscriber lists and send emails. Organizations can create email list segments, design emails, and schedule email deployments with these platforms. Most systems can also track email data like open rates, click-throughs, and bounces.

Constituent Communication: Using Marketing Automation to Connect with Organization Members

by Sarah Deak | Feb 2, 2022 | Email Marketing, Marketing Automation

As a member-based organization, your goals differ from traditional businesses. While many companies focus on gaining leads and making sales, your priorities are different. For you, it’s all about engaging with and providing value for your current members.

The nuance of bringing value to your members is challenging, especially in an organization where your marketing team is pulling double or triple duty. Your focus is on giving your members the information and connections they can’t get on their own. But, with an overworked team, maintaining consistent, effective member communication can fall to the back burner.

How to Get ROI during an Event or Tradeshow

by NuGrowth | Sep 28, 2018 | Email Marketing, SaaS Marketing, Sales Strategy

Tradeshows are excellent opportunities to meet new customers, start conversations, and build your company’s brand. So, how do you prepare? We break down a vital outreach strategy you should implement before the trade show begins for maximum success. Waiting until the...

Increase Click-Through Rates to Increase Conversations

by NuGrowth | Aug 30, 2018 | Act-On, Content Marketing, Digital Marketing, Email Marketing, SaaS Marketing

A revealing metric used to measure the success of any email marketing campaign is an email’s click-through rate. Click-throughs from email marketing campaigns are a proven way to increase meaningful sales conversations for your business development team. It is one of...

NuGrowth Sales as a Service proven Outreach Cadence for successful Business Development

by Kyle Tillar | Jul 25, 2018 | Email Marketing, Lead Management, Sales Strategy, Sales Tips, Territory Management

Selecting the right cadence is essential for successful business development. Too many attempts in a short period can butcher your brand and come off as pestering. Not enough attempts, then you can miss opportunities due to not having the professional persistence to...

Email Marketing