Category Archives: Email Marketing

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How to Get ROI during an Event or Tradeshow

By | Email Marketing, SaaS Marketing, Sales Strategy | No Comments

Tradeshows are excellent opportunities to meet new customers, start conversations, and build your company’s brand. So, how do you prepare? We break down a vital outreach strategy you should implement before the trade show begins for maximum success. Waiting until the event is often too late and collecting business cards is not an efficient way to get business from tradeshows.

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Increase Click-Through Rates to Increase Conversations

By | Act-On, Content Marketing, Digital Marketing, Email Marketing, SaaS Marketing | No Comments

A revealing metric used to measure the success of any email marketing campaign is an email’s click-through rate. Click-throughs from email marketing campaigns are a proven way to increase meaningful sales conversations for your business development team. It is one of the proven ways to increase phone conversations with prospects. Getting better at getting click-throughs can have a direct impact on net new conversations in market.

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NuGrowth Sales as a Service proven Outreach Cadence for successful Business Development

By | Email Marketing, Lead Management, Sales Strategy, Sales Tips, Territory Management | No Comments

Selecting the right cadence is essential for successful business development. Too many attempts in a short period can butcher your brand and come off as  pestering. Not enough attempts, then you can miss opportunities due to not having the professional persistence to earn the conversation. On average, it can take over nine calls before making contact so having a call cadence that increases responses is essential to limiting the chase. At NuGrowth Sales as a Service, we have one proven call cadence to increase contact rates, meeting activity, and inbound email responses that decreases the time it takes from call to opportunity.
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4 reasons database health is important

Four Reasons Why Database Health is More Important than You Think

By | Content Marketing, CRM Management, Database Health, Digital Marketing, Email Marketing | No Comments

To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more.

In short, a “good” database is foundational for success. But “good” means more than just having a large list of names, addresses, and phone numbers. After all, a phone book has that, right?

So, what constitutes the definition of “good” as it relates to a database?

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Increase Your Reach and Response with These Email Marketing Tools

By | Digital Marketing, Email Marketing, Marketing Strategy | No Comments

Email marketing tools have evolved since the first official email marketing message was sent back in 1978. Deliberate, strategized email marketing didn’t come into full force till the 1990s. Soon after, regulations monitoring the practice came into play, marking the impact and importance of this digital marketing method.

Since then, email marketing tools and practices continue to improve, adding analytics and adapting to the rise in mobile use among other innovations. Check these types of email marketing tools to see if your team is utilizing the most effective methods in this almost 40-year-old practice.

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Updated Content Marketing Strategy eGuide Released

By | Digital Marketing, Email Marketing, Marketing Strategy | No Comments

“By failing to prepare, you are preparing to fail” – Benjamin Franklin

There are few people who would argue the truthfulness of the above statement.  We all believe it – and most of us try to live it.   But sometimes life gets in the way.   Deadlines pile up, requests flow in and each day becomes an exercise in simply crossing as much off the to-do list as possible.

The most successful among us, however, are those who don’t fall prey to that trap. They are those that set objectives, highlight the steps it will take to achieve those objectives, and chip away at them until they get them done. They don’t let the urgent get in the way of the important.

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Digital Marketing: Facts, Stats & Trends to Watch

By | Content Marketing, Email Marketing, Inbound Marketing, Marketing Plans, Marketing Strategy | No Comments

Digital marketing remains one of the best ways for both B2C and B2B companies to reach customers. A recent We Are Social study showed that 71% of internet users in the US searched online for a product or service in the last 30 days, and 66% made an online purchase (source). With so many consumers moving online for their buying journey, marketers realize the time for digital marketing is now.

 What have marketers been doing?

At the close of 2015, B2B and B2C businesses had differing digital marketing objectives, but similar methods.
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NuGrowth Digital Marketing Agency Officially Launched

By | CRM Management, Email Marketing | No Comments

The agency leverages sales background to provide fully integrated digital marketing campaigns that yield well-qualified leads.

“Within 60 days of launching our new website and digital marketing program, we generated thousands of leads and jumped up over a hundred slots in search engine rankings. The team at NuGrowth handles everything on time and on budget.” 

NuGrowth Solutions is proud to announce the official launch of NuGrowth Digital, a marketing agency dedicated to helping businesses grow by driving leads and increasing market penetration.
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