A revealing metric used to measure the success of any email marketing campaign is an email’s click-through rate. Click-throughs from email marketing campaigns are a proven way to increase meaningful sales conversations for your business development team. It is one of...
Content marketing is not just content for content’s sake. To be successful, every piece should drive a larger strategy—one that attracts, nurtures and engages leads at every stage of their journey.
Content marketing and SEO should work together to get the best from both disciplines. Here are three ways to get them aligned.
To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more....
If I asked you to describe your ideal buyer, what would your answer be? Well first, you’ll probably want to start with someone who is a fit for what you’re selling. And of course, you’d prefer someone who is an active buyer. Maybe you don’t have a detailed answer to...
Did you know that there are 6,586,013,574 internet searches a day worldwide, according to Net Market Share? That’s a lot, and you need to somehow make sure that your company’s website can be found amongst all of it. The key to accomplishing this is applying the proper...
It takes a certain type of person to walk into a dive restaurant. The exterior is anything but enticing, leaving the food quality to question. But, it may hold some of the most savory eats— if you’re brave enough to take a chance. Poor web development and design can...
[vc_row][vc_column][vc_column_text]Andy Crestodina is a content marketing speaker and the co-founder of Orbit Media, a web design company in Chicago. We were able to connect with Andy and probe further about his keynote presentation at Content Marketing World,...
Looking for a career in marketing but not sure where you want to specialize? Read this eGuide for a snapshot of a digital marketing team.
Content marketing, though a highly effective brand buzz and lead generation method, is not without its challenges. According to the Content Marketing Institute, new and experienced content marketers alike report the same hurdle: producing engaging content. There is...
