In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?” Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped...
Marketers and sales agree… leads generate sales. But not all leads are good leads. So, how can sales and marketing companies decide which leads to act upon? Using lead scoring, and a well-defined matrix of scores, is a great way to execute. This matrix uses a point...
Business development representatives are often tasked with turning lists into leads – of narrowing a universe of possibilities into a funnel of qualified opportunities. This is no small task. It takes patience, professionalism, and persistence. But the right tools...
The saying is simple but true: what gets measured gets done. Applying the right metrics will give you the information you need to accomplish your business growth objectives. By choosing the correct key performance indicators (KPIs), you’ve taken the first step in...
[vc_row][vc_column][vc_column_text] How connecting CRM with Marketing Automation Drives your pipeline [/vc_column_text][vc_column_text] It is a fantastic time to be in sales and marketing. Creative, hard-working professionals have access to new tools to find the right...
Whether you’re working in construction or sales, every job has tools of the trade. The tools a sales team uses are different than the tools a construction team uses, but in both cases, you need to have the best tools to do the job right. You need to make sure lead...
Digital marketing is easy, right? Make something, put it online, people sign up and buy. Sorry to disappoint. It is, in fact, a complicated mix of strategy tactics and execution. It is both an art and a science. An art, in that to be successful one needs to be able...
Over the last decade, B2B marketing has evolved at a rapid pace. This is due, in a large part, to technological advances that give marketers the opportunity for insight previously only dreamed possible. It is also due to faster and more efficient means of...
8 Things Your CRM Should Tell You Are your sales figures living up to expectations? If not, can you pinpoint why? Do you know what you need to do to turn things around? If you’re using your CRM system correctly, you should. If you’re not, there is no better time than...
