Over the last decade, B2B marketing has evolved at a rapid pace. This is due, in a large part, to technological advances that give marketers the opportunity for insight previously only dreamed possible. It is also due to faster and more efficient means of communication via tools such as CRM and marketing automation that streamline reporting, analytics, and lead scoring. All these make content-rich websites, inbound lead gen, and strategic email marketing de rigeur for organizations looking to grow.
With all that, however, there are many who still struggle with the “why” and the “how” behind using digital marketing to generate leads and assist the sales team in pulling prospects further through the sales funnel. Many organizations either don’t have the bandwidth to really create, execute, and evaluate consistent, effective lead generation efforts; they don’t have the discipline to add an outbound calling effort to their strategy, or both. Read More