Automated customer journeys are a cornerstone to successful outreach strategies for organizations of any size. It’s one of the most effective strategies we use at NuGrowth to help our clients grow their outreach and engagement. Below are some of our best practices for setting up and executing these journeys through Act-On’s marketing automation system.
What is an Automated Customer Journey?
First, a short explanation: automated customer journeys are created through email automation where a series of potential paths are laid for each segment of prospects, customers, or members. When the recipient takes (or doesn’t take) a specific action, their next email is triggered. Each new message is designed to eventually send them on the path to engagement in some way (i.e., make a purchase or sign up for an event).