“The best thing about marketing automation from a sales perspective is that it leads to increased conversation rates for the sales team,” says Jeff Tillar, NuGrowth’s Director of Business Development. In fact, NuGrowth has proven repeatedly through our sales and marketing efforts that you are at least 30% more likely to have a conversation with someone that has engaged with content or your website as tracked through the marketing automation system.
Category Archives: Marketing Automation
Applying the right metrics will give you the information you need to accomplish your business growth objectives. By choosing the correct key performance indicators (KPIs), you’ve taken the first step in reaching your goal.
Our blog post, Marketing Automation: Helping Bring Sales and Marketing Together, hit the high points on why and how sales and marketing need to work together to be effective—and the role marketing automation plays in making that happen. Our latest eGuide takes that discussion further, demonstrating how by working in unison, these two disciplines can optimize sales performance and build a scalable sales machine.
It is a fantastic time to be in sales and marketing. Creative, hard-working professionals have access to new tools to find the right buyers, and new options to connect with them. More than ever, technology allows brands to have meaningful conversations with people in need of their services.
CRM (Customer Relationship Management) and Marketing Automation software are two of the most important tools available. Equipping a talented sales and marketing team with these two tools is a great start in creating an effective, agile marketing organization. When these two tools work together, your team can reach prospects at every stage of the sales pipeline to increase pipeline velocity and scale your business faster.
Lessons gathered from over 65 salesforce implementations
By now, most B2B sales executives have heard of the tremendous advantages afforded by CRM (Customer Relationship Management) software. It’s difficult to overstate the importance of CRM in today’s data-driven B2B marketplace. At NuGrowth, CRM is the central point of integration between our sales and marketing teams. We have implemented CRM for over 65 clients in dozens of industries. In doing so, we’ve found that CRM maximizes the impact of marketing while empowering sales executives to work efficiently.
Nevertheless, some companies never experience the full potential of CRM. Frustrated, they conclude that CRM doesn’t deliver results. In our experience, CRM only fails to deliver value when it is not implemented and managed correctly. Fortunately, this can be avoided with anticipation, strategy, and hard work. Plan for success by familiarizing yourself with common pitfalls related to CRM.
Anyone who has ever searched the web to for insight how to increase leads through digital marketing or on whether marketing automation is “really worth it” has probably landed on Act-On’s blog post, 87 New (Really) Marketing Automation Stats. If not that post specifically, you’ve probably landed on a spin off, posted on one of the many marketing firms who have reposted, retweeted, or blogged about the stats.
Connecting the Dots & increasing CAC Ratio with Marketing Automation
Asked, “what is the single most effective metric for a SaaS business?” Dharmash Shah, Co-founder and CEO of SaaS giant, Hubspot replied, “One of the metrics we track most maniacally at HubSpot is the LTV:CAC ratio (life-time-value:customer-acquisition-cost)… As a rule of thumb, I think that the LTV:CAC needs to be 3 or higher to build a successful SaaS business in the long-term.”
Implementing content marketing is one of the key initiatives of many businesses in 2015. Organizations who aren’t doing it know that they should be, while many organizations that are doing it wonder if they are doing it right. The musing of where a CRM system fits into the marketing plan is not as prevalent, but to strategize effectively, it should be. CRM is a key factor to launching, measuring, and adapting a successful content marketing campaign.
A CRM system done right will allow you to deliver highly targeted messages and content to exactly the right people, with a voice that is tailored to them. Your CRM can gather the information that is critical to understanding a campaign that works. And it is the place where you deliver the best result of any content marketing campaign—NEW LEADS.
Did you know that lead follow-up phone calls made within five minutes of a lead filling out a form were 80% more successful than a call made just five minutes later? How well you manage your leads has a big impact on the effectiveness of your marketing and sales efforts. Read More
The first time you talk to a lead, you get all the introductions out of the way, learn the important basic information about the lead’s company, and share what your company does. The next time you talk to that lead, you skip over the introductions and run a sales call tailored to what you now know about that lead.
You need to market the same way: Don’t send generic marketing messaging to prospects that you know. Send them messaging targeted to their needs. This kind of marketing is called “lead nurturing.”