It may be tempting to think customizations are merely a perk when it comes to your team and your Salesforce CRM. However, personalization and customization are what set Salesforce apart from other CRMs – if you’re not taking advantage, you’re leaving significant opportunity for operational effectiveness on the table. Read More
Category Archives: Salesforce
According to Harvard Business Review, close to 70% of all CRM projects fail. Why? Studies show the majority of users don’t understand key features and give up on the system. How can you get your team to buy in and use the full features of your development tech investment? Read More
Organizations have one of two experiences with Salesforce: immediate satisfaction or extreme frustration. The differentiating factor between these experiences is the level of Salesforce support. Companies that implement correctly, regularly refresh their system, and invest in reliable support see the benefits of their Salesforce system hundreds of times over. Read More
It’s the day before the big meeting with investors, and you need critical data from your system, but you can’t figure out how to find it. You call the support line, but it will take hours to get them up to speed on your issues. Months and years of work are stuck. Your team is frazzled. You’re frustrated. And it looks like you have a long day of drugging up sales data ahead. Read More
I am lucky to work closely with our clients to align their goals with our custom sales as a service solutions. However, a recurring roadblock we hit in these discussions is effective business development CRM usage. Many tell me they tried a CRM, but the results weren’t worth the effort. Or, they’re wary of implementing a new system and tackling the perceived complexity, seeing it as more trouble than its worth. Read More
Over the past few months, your business has likely relied on cloud-based systems more than usual. With so many working from home due to the global COVID-19 coronavirus pandemic, businesses were forced to shift to online processes. For many, that meant relying on their CRM more than before and discovering issues in how they leverage this critical system. Read More
During this unprecedented moment in history, most businesses have seen a slow in operations due to the novel COVID-19 coronavirus. This forced slowdown provides a unique opportunity to take a look into your development strategy, analyzing data, and identifying gaps and opportunities to pivot. As we wait to see what the future holds, gathering those insights to pivot is more critical now than ever.
Bad data leads to bad development decisions. We all know this to be true. Stats like 40% of businesses failing due to inaccurate data, and almost 30% of sales rep time wasted on bad data signal the dangers of bad data loud and clear. While poor data points are a bad actor in development data failure, data collection and processing are also at fault. And all three are a major trigger in Salesforce support.
Salesforce remains one of the most popular CRMs and a highly effective sales, marketing, and customer service tool. But, if you’re having Salesforce issues, you’re not the only one: reports show CRM failure rates as high as 70%.
Salesforce has long been regarded as the king of CRM. Yet, too often, sales reps leverage Salesforce for pipeline and customer outreach only. With disciplined processes in place, Salesforce can be powerful in prospecting and business development.
Enter the NuGrowth Accelerator: a plug and play tool designed specifically for business development teams. This innovative tool allows teams to segment prospect data into multiple Go-To-Market strategies with optimized workflows guaranteed to increase contact rates. It also allows inside sales teams to set more meetings and add opportunities to the pipeline faster than traditional outreach methods. We’ve put our years of experience leveraging data for optimized outreach into this one tool.
With NuGrowth Accelerator, business development teams can understand which campaign and what message resonate with which each buyer profile, increasing their success rate once they pick up the phone. Managers can see what campaigns are working and which aren’t, directing activities to the most successful campaigns. This critical strategic action targets the highest KPIs and pipeline conversions to continuously surpass pipeline quotas.
What Can NuGrowth Accelerator Do for Your Business Development Team?
NuGrowth Accelerator comes with a host of features to provide your business with data-driven results to maximize workflows and increase pipeline. With NuGrowth Accelerator your business gains:
- Strategic Go-To-Market Campaigns: Segment your prospect lists into four main categories: Net New, Event Based, Re-Engage, and Current Relationships. Equip your team with fourteen Go-To-Market campaigns, each proven more effective than calling a list from A-Z.
- Targeted Buyer Persona Profiling: Coach your team on what to say and to whom. Accelerator’s persona profiling taps into pain points, discovery questions, and value propositions by role so you can set more meetings.
- Built-in outreach cadence: Accelerator comes equipped with a proven outreach cadence with unique messaging at each attempt to increase contact rates and callbacks.
- Streamlined workflow outputs: Allows your team to easily enter data for call results that lead to meaningful reporting.
- List Progressions: Understand what lists are being worked and how, and when it’s time to add new data.
- Insightful KPI reporting: The faster you can interpret your progress, the faster you can implement change. Accelerator’s flow chart reporting targets the data to show what’s working and what’s not, providing your team with immediate feedback for instant improvement.
All Integrated in Your Existing Salesforce System
Salesforce is already working for you, but NuGrowth Accelerator brings specialization to the front end of the sales journey. We’ve taken our years of experience, resulting in $400 million of pipeline revenue for our customers, and put it into one tool.
Access this plug-and-go pipeline acceleration tool today. Find out more here.