Category Archives: Inbound Marketing

Digital Marketing: Facts, Stats & Trends to Watch

By | Content Marketing, Email Marketing, Inbound Marketing, Marketing Plans, Marketing Strategy | No Comments

Digital marketing remains one of the best ways for both B2C and B2B companies to reach customers. A recent We Are Social study showed that 71% of internet users in the US searched online for a product or service in the last 30 days, and 66% made an online purchase (source). With so many consumers moving online for their buying journey, marketers realize the time for digital marketing is now.

 What have marketers been doing?

At the close of 2015, B2B and B2C businesses had differing digital marketing objectives, but similar methods.
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NuGrowth Releases New e-Guide: Why and How to Turn Your B2B Website into an Effective Sales Tool

By | Act-On, Inbound Marketing, Lead Generation, Marketing Automation, SEO, Website Development | No Comments

eGuide: Turn Your B2B Website into an Effective Sales Tool Did you know that, on average, customers contact a sales rep after they have independently completed about 60% of the purchasing decision process?

Technology has changed, and so have buyer behaviors. That’s why, although a strong sales team is as important as it ever was, a good digital marketing effort built on the foundation of a “sales optimized” website is becoming more and more essential.
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Content Marketing

Getting into the Inbound Game Part III – Creating Content

By | Inbound Marketing, Lead Generation, SEO, Website Development, Writing Marketing Content | No Comments

Content is the centerpiece of your inbound marketing efforts. If you can’t make anything people want to read or view – then share with their friends or co-workers – your inbound marketing campaign will never get off the ground.

You know you want to make positive impressions in your market and gather inbound leads, but because there are practically limitless directions you can go in to produce marketing content, it can be difficult to know where to start.
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Search Marketing

Getting into the Inbound Game Part II – Getting Found

By | Inbound Marketing, Lead Generation, SEO, Website Development | No Comments

As we mentioned in last week’s post, the vast majority of product research begins with a click of a mouse, and buyers are “self-selecting” more than ever before. And, as indicated in our recent infographic, Demystifying SEO, 60% off all clicks go to the top three results. Not only do you need to be found – ideally you need to be found first.
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Inbound Marketing

21st Century B2B Sales and Marketing – Getting into the Inbound Game

By | Inbound Marketing, Lead Generation, SEO, Website Development | No Comments

Not too long ago the sales and marketing game was very different. Magazine ads, phone books, cold calling and feet on the street were some of the primary outreach methods and the only way a prospect had to get detailed information about a new product was to pick up the phone book and start dialing around.

Technology has changed and with it, so have buyer behaviors. Instead of tossing out the first pitch, sales is often getting into the game well after the seventh inning stretch. Product research begins with a click of a mouse, and buyers are “self-selecting” more than ever before.
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Fresh Ideas for Your Content Marketing

How to Come up with Fresh Ideas for Your Content Marketing

By | Content Marketing, Inbound Marketing, Lead Generation, SEO, Writing Marketing Content | No Comments

As we’ve already discussed, content marketing can be a powerful tool for your business. It can help your website climb higher in search results and is a valuable resource for email campaigns. Eventually, though, you will run out of good ideas for new content. At that point, the value of your content marketing will rely on your ability to come up with ideas for interesting and engaging content.

If you are running out of content ideas or just don’t know where to start with your content marketing, remember its two biggest benefits:

  1. Building relationships with customers and potential customers
  2. Increasing your search engine optimization

As you plan and create your content, start with these goals and break them down to identify new content to make.

Building Relationships with Customers and Potential Customers

Think about your audience at all times, but especially when deciding what new content to create. You can even make up imaginary customers that represent parts of your audience. What do these people want to learn from you? What kind of content do they want to see?
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SEO

Using Content to Improve Search

By | Content Marketing, Inbound Marketing, Lead Generation, SEO, Writing Marketing Content | No Comments

If you are trying to drive traffic to your website to generate inbound leads, you probably already know that search engine optimization (SEO) can be one of the big keys to your success.  To many, however, Search can be an enigma. True, it can be complex. True, Google changes its algorithms on a regular basis.  But, you don’t have to completely master Search to understand how having good quality content on your website that engages readers and entices them to share can improve SEO.

Here are a few suggestions for using content effectively. Read More

Content Marketing

Content Marketing: What, Why & How

By | Content Marketing, Inbound Marketing, Lead Generation, SEO, Writing Marketing Content | No Comments

As we wrote in Lead Gen: Marketing That Sells, content marketing is one of the essential “bricks” of a good lead generation campaign.  If you aren’t engaging in content marketing, you have untapped value residing in your organization. Why? Your organization’s knowledge and experience are your most valuable assets. They are already driving your business. Let them push you a little further.

What is content marketing?

A common buzzword among marketers, the term “content marketing” is the practice of using meaningful, relevant content in the form of blogs, thought leadership articles, case studies, etc. to attract and engage potential customers and drive warm leads to your sales team. Content should be driven by what potential and current customers are interested in learning – not features and benefits.

Why? Today’s buyers are more educated than ever before. When they have a pain point, they know they can look to the web for solutions.  Someone, somewhere will have the answer.  If that pain point falls within your area of expertise, that “someone” might as well be you. Read More