Digital marketing remains one of the best ways for both B2C and B2B companies to reach customers. A recent We Are Social study showed that 71% of internet users in the US searched online for a product or service in the last 30 days, and 66% made an online purchase (source). With so many consumers moving online for their buying journey, marketers realize the time for digital marketing is now.
What have marketers been doing?
At the close of 2015, B2B and B2C businesses had differing digital marketing objectives, but similar methods.