A revealing metric used to measure the success of any email marketing campaign is an email’s click-through rate. Click-throughs from email marketing campaigns are a proven way to increase meaningful sales conversations for your business development team. It is one of...
Content marketing is not just content for content’s sake. To be successful, every piece should drive a larger strategy—one that attracts, nurtures and engages leads at every stage of their journey.
Content marketing and SEO should work together to get the best from both disciplines. Here are three ways to get them aligned.
Great content helps your buyer to a make a well-informed decision about your product in less time and with more confidence. Content that applies to your potential buyer clarifies options and liberates them to move forward in the buying process with ease. As they move...
We live in a world of instant results. With the simple click of a button, we can get what we want, how we want it—anytime, anywhere. Phrases like “buy it now,” “two-day shipping,” and “on-demand” are no longer a perk, but a standard option. Customers expect an amazing...
The statistics showing the importance of content marketing in customer retention are staggering. According to the Harvard Business Review, retaining just 5% more customers can boost profits by 100%. Harvard Business Review also found that the single biggest driver for...
To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more....
Let’s face it, with nearly two-thirds of the market share, Google is the 800 pound gorilla when it comes to search. It’s not that other search engines should be ignored; however, the importance of ranking high on Google cannot be overstated. In fact, according to...
In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?” Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped...
Did you know that there are 6,586,013,574 internet searches a day worldwide, according to Net Market Share? That’s a lot, and you need to somehow make sure that your company’s website can be found amongst all of it. The key to accomplishing this is applying the proper...