All posts by Paul Fuller

7 reasons

7 Reasons Why your Marketing Automation Tool is not Producing the Results you Want

By | Marketing Automation | No Comments

“The best thing about marketing automation from a sales perspective is that it leads to increased conversation rates for the sales team,” says Jeff Tillar, NuGrowth’s Director of Business Development. In fact, NuGrowth has proven repeatedly through our sales and marketing efforts that you are at least 30% more likely to have a conversation with someone that has engaged with content or your website as tracked through the marketing automation system.

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How great content speeds the sales cycle

How Great Content Speeds the Sales Cycle

By | Content Marketing, Lead Management, Lead Nurturing | No Comments

Great content helps your buyer to a make a well-informed decision about your product in less time and with more confidence. Content that applies to your potential buyer clarifies options and liberates them to move forward in the buying process with ease. As they move seamlessly from one step to the next, the sales cycle naturally becomes faster.

Kyle Tillar, our Vice President of Sales as a Service speaks to the power of great messaging as it relates to sales, “When content is matched to our buyer, we see a tremendous uptick in our ability to engage in conversation and support them with the information they need.”. Read More