Content marketing is not just content for content’s sake.
To be successful, every piece should drive a larger strategy—one that attracts, nurtures and engages leads at every stage of their journey.
In fact, 70% of the purchase decision is made before sales has an opportunity to influence it[i]. That’s where content kicks into drive.
Use content to rev your lead gen engine
Your content is the fuel that pushes your lead generation engine. It puts customers in the driver’s seat and makes it easier for your sales team to close a deal by:
- Positioning your organization as experts that care about solutions, not just sales
- Boosting the credibility of the business development team
- Engaging, nurturing and moving leads through the sales cycle
Map content to every stage of the buyer’s journey
Different types of content are more effective at different stages in the buyer journey. From interest to consideration, align your messaging with your prospects every step of the way.
Remember: create great content to generate your leads, and then create more to keep on engaging them. Need help? Call us at 800-966-3051 or fill out a quick contact form and explore how NuGrowth Solutions can help your lead generation strategies.