Website Development

Revising Your Business’ Website Copy

Are you considering re-writing your business’ website copy? You’re not alone. A lot of websites are born quickly and out of necessity, so they often have a TON of excellent information, but don’t necessarily have web-optimized copy.

Many companies copy straight from sales papers, brochures, and other print collateral because there isn’t enough time or expertise on-hand to write website content. Other sites were originally written by the machine operators, engineers, or other subject matter experts who had primary responsibilities beyond website writing.

So, if you’re looking for a place to start, we’ve outlined basic steps and information for you to consider as you begin.

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Understanding Search

[vc_row][vc_column width="1/1"][vc_column_text] Google does a great job at making everything seem simple. If you want to know something, you go to google.com, type in what you are looking for and – boom – there it is. If you wrote your search clearly enough, your...

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Why Google Cares About Your Website

[vc_row][vc_column][vc_column_text]When you’re trying to learn about search engine optimization (SEO), it can be easy to get lost in a sea of information. There’s been so much written about what you should and shouldn’t do, that you often get conflicting information....

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NuGrowth Releases New e-Guide: Why and How to Turn Your B2B Website into an Effective Sales Tool

Did you know that, on average, customers contact a sales rep after they have independently completed about 60% of the purchasing decision process? Technology has changed, and so have buyer behaviors. That’s why, although a strong sales team is as important as it ever...

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