After an over a two-year hiatus, in-person tradeshows are making a comeback. While many still offer virtual options, nothing can beat the energy of an in-person event. If you and your team can do so safely, you can start filling your calendar with these events and begin honing your sales appointment setting strategies.
Why Tradeshows Are Ideal for Sales Appointment Setting
Trade shows are social events. Those attending are not only looking to learn more about the topics of the event, but they also want to meet customers and prospects and better understand their competition.
Typically, there are defined time slots available during a tradeshow to meet with your team. These slots could be during breakfast, lunch, dinner, or drinks, depending on the event schedule. Your goal is to schedule specific meeting times with your team to review potential prospects or projects that may come out of the event. As a social experience, there are multiple opportunities for you and your team to connect in person with potential leads.
