If you’re trying to grow your business or establish your brand, you need data—accurate information about leads, accounts, activity, and history.
If your sales and marketing activities are going to run like a well-oiled machine, you’ll need fuel… and data is the fuel for any growing organization. It enables effective content marketing, empowers efficient salespeople, and helps you analyze your outreach processes to make more strategic decisions. That’s why, when organizations have clean data, they can generate up to 70% more revenue.
Unfortunately, there’s a lot of low-quality data out there. 25% of the average B2B database is inaccurate, and bad data costs U.S. businesses more than $611 billion each year. Do you know what to do to ensure that your data is excellent?
To start, check out our infographic, 7 Habits to Unleash the Power of High Quality Data. Inside, you’ll discover seven best practices that any organization can do, but most fail to implement.