In mid-March of 2020, the world changed overnight when the COVID-19 novel coronavirus was declared a pandemic. Schools closed, businesses shifted to work-from-home, and what was normal quickly became abnormal. As the dust settled from this rapid change, companies...
In the past year, almost 40% of companies increased their trade show budget. That’s resources devoted to trade show marketing, prospect outreach, and follow-up. The reason so many are upping their trade show investments is based on a simple fact: higher and more...
Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a...
Did you know that there are 6,586,013,574 internet searches a day worldwide, according to Net Market Share? That’s a lot, and you need to somehow make sure that your company’s website can be found amongst all of it. The key to accomplishing this is applying the proper...
While you may be able to sidestep visuals in a well-written blog post, what are you doing to create variety in your marketing plan? It’s important to consider your entire audience and make sure you’re also capturing the “visual readers.” As we mentioned in a previous...
Content marketing, though a highly effective brand buzz and lead generation method, is not without its challenges. According to the Content Marketing Institute, new and experienced content marketers alike report the same hurdle: producing engaging content. There is...
Email marketing tools have evolved since the first official email marketing message was sent back in 1978. Deliberate, strategized email marketing didn’t come into full force till the 1990s. Soon after, regulations monitoring the practice came into play, marking the...
The path to Hell is paved with good intentions. A heavy statement. And, for those working through a content marketing plan, not far from the truth. Content marketing is on the rise—everybody is getting in the game—but good intentions won’t drive success. Those relying...
In the race for new business, content marketing has long been championed as a strategy for attracting and gaining new clients. But what happens when the race is over? Too often marketers mistakenly think that once a sale closes, so does their content. This could not...
According to Forrester, 87% of B2B marketers say that they struggle to produce content that truly engages their buyers. I’d argue that could very well be because they are still thinking like marketers—not like editors. Marketers are typically tasked with promoting a...
