[vc_row][vc_column width="1/1"][vc_column_text]In Greek mythology the Hydra, a fierce, multi-headed monster was tough to take down. Reason being, unlike single-headed monsters, where a blow to the head would kill it, if one head was cut off two would grow back in its...
[vc_row][vc_column width="1/1"][vc_column_text]In his HBR blog post, Building a Shared Mental Model to Rekindle Collaboration, Jason Green, a Principal with The Cambridge Group, talks about how a “Mental Model” (or shared goals and objectives among all members of an...
[vc_row][vc_column width="1/1"][vc_column_text]It’s no secret that things work better when people work together. Oftentimes the perception is that collaboration helps drive performance and results. That’s only part of the story. It also works in reverse order –...
[vc_row][vc_column width="1/1"][vc_column_text]Marketers are told time and time again that the first order if business is KNOWING YOUR CUSTOMER. You can write fabulous content, lay it out in a beautiful spread and send it out via multiple channels, but if what you...
[vc_row][vc_column width="1/1"][vc_column_text]At NuGrowth Solutions, not only do we create great content, we like to share great content written by others. For that reason, when we see an article we like that we feel has value to our general audience we will pass it...
[vc_row][vc_column width="1/1"][vc_column_text]What does it take to win in business (lead generation marketing in particular)? The same three elements it takes to win at anything: Strategy, Tactics and Execution. Miss any part of that equation and likely you will be...
[vc_row][vc_column width="1/1"][vc_column_text] Who hasn’t heard of the 80/20 principle, the commonly cited statistic which tells us that most of us get 80% of our business from 20% of our customers? Using a glass is half empty mentality this is somewhat depressing....
