No doubt about it, content marketing is a hot topic these days. In fact, a quick Google search for the term returns 77 million results. Clearly, people have a lot to say on the topic, and for good reason.
Regardless of size or industry, companies have discovered that content marketing provides a vast array of benefits including brand awareness, lead generation, and customer loyalty. Furthermore, and perhaps most important, it does all of this with a better overall return on investment than traditional marketing methods. No wonder, 88% of marketers made it a key part of their strategy in 2016.
While the value of content marketing may be clear, figuring out how to create enough quality content is not. According to the B2B Content Marketing 2016 Benchmarks, Budgets, and Trends—North America, 57% of marketers struggle to create content consistently.
If this sounds familiar, then you should consider outsourcing your content creation. For many businesses, it is the perfect solution to their content creation problem.
Here are five reasons why…
- Save Money
Hiring an in-house team for content creation can be costly. Salaries, benefits, and training can add up quickly and limit the size and skill level of your team. Outsourcing gives you access to a whole team of experts.
- Produce content consistently
Let’s face it, there never seem to be enough hours in the day to get everything done. In fact, a lack of time and resources is the most common reason for inconsistent content creation. Outsourcing this task to an agency can help you create and distribute content on a consistent cadence over time.
- Leverage agency expertise
Tap into the knowledge and skills of an experienced agency. Fill in gaps that may exist on your team, such as writing or design, and take advantage of tools agencies use without the time or financial investment required to bring them in house.
- Focus on conducting business
Content creation takes time, and as Benjamin Franklin famously said, Time is Money! Are there things besides content creation that your team could and/or should be doing with their time that would drive more profitable growth? Free up your team to concentrate on those tasks that are most critical to your success.
- Gain new perspectives
A fresh pair of eyes can provide a new way of thinking about your content marketing strategy. An outsider’s view will help you challenge “we’ve always done it like this” thinking, and drive growth with innovative ideas and methods.
Not an All or Nothing Choice
Not ready to go all in with outsourcing? Unsure if it is the right fit for your organization? Fortunately, outsourcing content creation does not have to be an all or nothing choice. A hybrid approach can be the perfect fit. It allows you to outsource when and where it makes the most sense for your organization. It could be that you keep distribution and promotion in-house, while strategy and creation are outsourced to an agency. A hybrid approach provides a variety of options to supplement in-house resources with outsourced content assistance.
Partner for Success
Outsourcing content creation allows you to create high-quality, engaging content more efficiently and effectively. The key is to work with a partner who is as invested in your success as you are.[bctt tweet=”Outsourcing content creation allows you to create high-quality, engaging content more efficiently and effectively. The key is to work with a partner who is as invested in your success as you are.” via=”no”]
Are you struggling to create enough engaging content to achieve your organizational goals? Contact us at 800-966-3051 or fill out a short contact form to discuss your challenges, and explore how NuGrowth Solutions can help.
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Traci Warga is a Content Marketing Strategist for NuGrowth Digital who is passionate about helping her clients tell their story, create engaging content, and execute a strategy that drives profitable leads.
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