It’s that time of year again—time for haunted houses, trick-or-treating, and pumpkin spice everything. It’s also a great time to talk about content marketing. Content marketing is a proven strategy for growing business, which is why 69% of the most effective B2B...
Today, more and more businesses construct content marketing “machines” designed to do one thing: Blast through the clutter by building content that matters to your audience. Companies that create fascinating content do more than delight readers—they make connections....
Everyone is doing content marketing, and most are doing it badly. Just two statistics tell the whole story: 91% of B2B marketers use content marketing. 2 out of 3 do not believe that the content they produce is effective. Why is so much content ineffective? Relevant,...
You’ve probably heard about the importance of lead nurturing and lead management. You may have heard about the performance advantages enjoyed by companies that adopt lead nurturing processes. You may even be familiar with specific statistics— like the fact that...
The Importance and Process of Updating Lead Status Sales and marketing. A match made in heaven. Of course, like any relationship, the relationship between marketing and sales requires hard work and good communication. One of the most important areas of contact between...