It’s that time of year again—time for haunted houses, trick-or-treating, and pumpkin spice everything. It’s also a great time to talk about content marketing. Content marketing is a proven strategy for growing business, which is why 69% of the most effective B2B Marketers have a dedicated content marketing group in their organization.[i]
Nevertheless, some companies are frightened by the idea of “feeding the content beast.” It’s understandable—producing a consistent output of fresh content that your audience loves may sound like a difficult task. Fortunately, applying a few simple principles can make creating great content more of a treat than a trick.