Salesforce

Who’s Watching the Sales Tools? What Integration and Management Can Bring to Your Business Development Strategy

Who’s Watching the Sales Tools? What Integration and Management Can Bring to Your Business Development Strategy

by | Dec 29, 2021 | , ,

Sales tools are not an answer in themselves. Technology is integral to building your business development strategy, but you need to focus on which tools you use and why. Without any oversight or connection, you can fall into common mistakes like:
• Selling to the wrong people (i.e., those without the need or authority to make the purchase)
• Selling features instead of solutions to specific pain points
• Impersonal, one-size-fits-all outreach
Make tool integration and management a part of your business development strategy to avoid these issues. Someone needs to be watching your sales tools.

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How to Set Salesforce Up the Right Way: Your Salesforce Implementation Steps

How to Set Salesforce Up the Right Way: Your Salesforce Implementation Steps

by | Sep 1, 2021 | ,

Research shows that anywhere from 30-60% of all Salesforce or other CRM projects fail. For the majority, the issues lie in not knowing how to set up a Salesforce CRM. While a powerful and effective sales tool, Salesforce implementation requires forethought and planning to allow your CRM to live up to its potential.

We talked with one of NuGrowth’s CRM Administrators, Patrick Bellish, about some of NuGrowth’s best practices for how to set up Salesforce the right way.

1.) Designate a point person
Patrick and his team first recommend designating a point of contact in your organization. This individual will manage the overall setup and be the “go-to” internally and externally for Salesforce-related questions and concerns. “

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Marketing Automation and CRM Integration: Why and How

Marketing Automation and CRM Integration: Why and How

by | Aug 25, 2021 | , , ,

Though some view them in opposition, your marketing automation and CRM systems are a match made in heaven. Each system is designed to gather and use customer data to improve your sales, so how could they not be perfect for each other?

This reciprocal relationship often falls apart due to a rift between sales and marketing teams. When each team thinks they have the answer on their own, they lose out on the power of the dual relationship.

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6 Questions to Ask About Salesforce Implementation Services

6 Questions to Ask About Salesforce Implementation Services

by | Jul 28, 2021 | ,

Those in development know Salesforce is a double-edged sword. On the one hand, it offers a host of benefits: improving customer profiles, streamlining prospect communication, holding a wealth of data and reporting abilities, and highly adaptable. However, to access these benefits, you must know how to use this complex system.

That’s where Salesforce implementation services come in. With Salesforce implementation services, you can harness the potential of Salesforce through expert advice and action. Whether you’ve had your Salesforce system for years or you’re looking to implement Salesforce for the first time, it’s worth looking into this professional help.

As you’re looking for the right Salesforce implementation service provider, ask the following questions to get the best in the business:

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Top 3 Ways to Leverage Your Sales Database Better

Top 3 Ways to Leverage Your Sales Database Better

by | May 26, 2021 | , ,

If this past year has taught us anything, it’s that you can’t sleep on innovation. The rapid changes in supply chains, business operations, and other shifting dynamics in 2020 highlighted the need to keep up with new tech and strategies to see how you can improve operations.
The same is true for how you’re using your sales database. You can do so much more in your database beyond using it to make a call, send an email, log your actions, and move on.
Among the many sales database innovations out there, we’ve highlighted three to inform outreach, engage prospects, and improve team performance overall.

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