Whether you’re looking to break in to a new market or just need to bring up your numbers, deciding how to boost your sales is a calculated decision. Building a sales team is time consuming, and buying seems expensive. What is the best move for your company? A few...
"Make a customer not a sale." Katherine Barchetti This well-known quote from the Pittsburgh retailer speaks volumes on the importance of professional persistence. Professional persistence in your business development efforts is about creating relationships. This means...
*Full disclaimer: this post is shoe-horned with Star Wars allusions, puns, and enthusiasm. Reader be warned. In a galaxy far, far away, Han Solo and Chewbacca, co-workers and best friends, worked together to save Princess Leia and destroy the Death Star. It could be...
Many successful actors hit it big when they landed the right role. This is the role they are known for, like Jennifer Aniston as “Rachel” on Friends or George Clooney as “Dr. Ross” on E.R. It was their dedication to these characters that helped make them, and their...
A successful business is often described as a “well-oiled machine” – and with good reason. Both require multiple parts working together in the most efficient manner. Like a machine without the right parts, a business operating without the right development efforts may...
The saying is simple but true: what gets measured gets done. Applying the right metrics will give you the information you need to accomplish your business growth objectives. By choosing the correct key performance indicators (KPIs), you’ve taken the first step in...
Today, leading companies recognize that content marketing is a great strategy to generate new leads. They also recognize that prospects are unlikely to be converted into customers after simply reading a few blogs or infographics. A talented sales representative must...
Business growth comes with questions. Are your goals realistic? How many reps should be hired? In order to meet goals, how many calls do your reps need to make? Is your message gaining traction? KPI’s (Key Performance Indicators) are the secret to answering these...
“Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.” –Sun Tzu, The Art of War IV.15 In other words, if you want to achieve your goals,...
The discipline of sales is constantly evolving. New technologies, metrics, and tactics are created every day to help sales teams create an edge in the sales process. One thing doesn’t change—preparation is essential. 99% of customers want salespeople who contact them...
Sarah Deak is a veteran copywriter and content strategist with NuGrowth Solutions. She likes to look for the unexpected angle and uses her background in education, business development, and marketing to create interesting and informative pieces to equip readers with actionable data