Blog
Increase Your Reach and Response with These Email Marketing Tools
Email marketing tools have evolved since the first official email marketing message was sent back in 1978. Deliberate, strategized email marketing didn’t come into full force till the 1990s. Soon after, regulations monitoring the practice came into play, marking the...
Harness the Value of Replies in Email Marketing
The traditional email marketing funnel is missing a crucial component that until recently was given little attention or worse, completely ignored. When sending an email to a carefully curated audience a certain percentage of those emails kick back a reply – both...
Good Intentions Only Go So Far: Closing the Content Marketing Gap
The path to Hell is paved with good intentions. A heavy statement. And, for those working through a content marketing plan, not far from the truth. Content marketing is on the rise—everybody is getting in the game—but good intentions won’t drive success. Those relying...
Customer Retention and the Hidden Power of Content Marketing
In the race for new business, content marketing has long been championed as a strategy for attracting and gaining new clients. But what happens when the race is over? Too often marketers mistakenly think that once a sale closes, so does their content. This could not...
To be Successful at Content Marketing, Think Like an Editor
According to Forrester, 87% of B2B marketers say that they struggle to produce content that truly engages their buyers. I’d argue that could very well be because they are still thinking like marketers—not like editors. Marketers are typically tasked with promoting a...
Updated Content Marketing Strategy eGuide Released
[vc_row][vc_column][testimonial_slider] [/testimonial_slider][vc_column_text] "By failing to prepare, you are preparing to fail" – Benjamin Franklin [/vc_column_text][vc_column_text]There are few people who would argue the truthfulness of the above statement. We all...
Talk to Me Differently: Marketing at Each Stage of the Sales Cycle
Most people would agree that a first date is NOT the ideal time to propose. Why is it then that so many marketers ask prospects to buy before they’ve even had a first date, let alone developed a long term relationship?
It just doesn’t make sense.
NuGrowth and Siftrock Announce Partnership
FOR IMMEDIATE RELEASE NuGrowth and Siftrock Announce Partnership Columbus, OH – June, 2016 – NuGrowth Digital is proud to announce its recent partnership with Siftrock, a reply mail management platform. The new relationship connects NuGrowth’s digital marketing...
Attention Content Marketers: Is your CRM as Detailed as your Personas?
As an effective content marketer, you have put the time into understanding the characteristics of your audience. You’ve developed and validated personas. You or your strategist has created an editorial calendar that will knock clients’ socks off. You’ve produced...
Lead Scoring: Benefits and Stats
Business development representatives are often tasked with turning lists into leads – of narrowing a universe of possibilities into a funnel of qualified opportunities. This is no small task. It takes patience, professionalism, and persistence. But the right tools...