The path to Hell is paved with good intentions.
A heavy statement. And, for those working through a content marketing plan, not far from the truth. Content marketing is on the rise—everybody is getting in the game—but good intentions won’t drive success. Those relying on quick fixes, unrealistic expectations, and unsound strategies may as well purchase a one-way ticket to content marketing Hades.
A rising amount of marketers are sending out emails, but more than half surveyed by the Content Marketing Institute are unclear as to what a successful program looks like. So, how can marketers say: You need to start content marketing and I am unsure of what successful content marketing looks like in the same breath?
To help pave the path to success (rather than to the Burning Lake of Fire), read the infographic Closing the Gap Between Intent & Effectiveness.
By reading, you’ll learn what successful content marketing looks like (hint: it depends on your goals) and how to track it so you can improve.