In the race for new business, content marketing has long been championed as a strategy for attracting and gaining new clients.
But what happens when the race is over?
Too often marketers mistakenly think that once a sale closes, so does their content. This could not be further from the truth. After all, keeping current customers is just as important as (if not more important than) attracting new ones.
Consider this: A 5% increase in customer retention can increase profits by 25-95%.
Our latest infographic, Customer Retention the Lesser Known Benefit of Content Marketing, makes the case for retention strategies and defines types of content that can win your customers over time and time again.