Blog
Web Development and Design: The Storefront to Your Content
It takes a certain type of person to walk into a dive restaurant. The exterior is anything but enticing, leaving the food quality to question. But, it may hold some of the most savory eats— if you’re brave enough to take a chance. Poor web development and design can...
A Quick Reference Guide for All Things Account-Based Marketing
Account-based marketing (ABM) is one of the most buzzed-about topics in the modern marketing conversation, for good reason. Marketers today see incredible results from customer-centric strategies that focus on personalized, targeted communications to multiple users,...
How Does Content Marketing Help Increase Sales?
Wondering if content marketing is worth the investment? Discover 6 profitable actions produced by content marketing that help increase your sales.
Content Marketing: An “Investment” in the Future
[vc_row][vc_column][vc_column_text] An interview with Monster’s Margaret Magnarelli [/vc_column_text][vc_column_text]Margaret Magnarelli is the leading content strategist and editor at Monster and former executive editor at Money Magazine. She has spoken widely about...
Creating Content that Clicks: Q&A with Andy Crestodina
[vc_row][vc_column][vc_column_text]Andy Crestodina is a content marketing speaker and the co-founder of Orbit Media, a web design company in Chicago. We were able to connect with Andy and probe further about his keynote presentation at Content Marketing World,...
Looking for a Career in Marketing? See Where You May Fit
Looking for a career in marketing but not sure where you want to specialize? Read this eGuide for a snapshot of a digital marketing team.
Enhance Your Customer Experience through Content Marketing
Most people involved in sales and marketing these days have heard the phrase “content marketing.” Those in the business know that it is the practice of using content (blogs, infographics, video, white papers, etc.) to attract prospects to your brand, engage them...
Top Tools to Hone Your Content Marketing Strategy
Content marketing, though a highly effective brand buzz and lead generation method, is not without its challenges. According to the Content Marketing Institute, new and experienced content marketers alike report the same hurdle: producing engaging content. There is...
Database Health and Its Impact on Marketing
Database health has become increasingly important in today’s content marketing environment. A clean, well-segmented database is foundational to the success of any outbound effort. But poor data management doesn’t just hurt individual campaign results—it can...
The Buying Cycle Breakdown: Segmenting Within your Buyer’s Journey
In our last CRM blog we discussed how to ensure that your list segmentation matches your buyer persona. As we know effective messaging is relevant messaging. This means looking beyond just the demographic characteristics of your buyers and incorporating where they are...