Blog
Connect Through Discovery
The best sales teams have learned that to make it in this buying environment, discovery is critical. Often, companies have a sales pitch or product demo lined up for the first meeting with their potential buyer. This is a massive (and common) mistake.
The first thing your buyer needs to know about your company is that you can be trusted. Beyond that, once you have established a relationship with the buyer you have the chance to guide him through the sales cycle.
The 4 Essential Pieces of Business Development
Inside sales is often wrongly associated with robo-calls. When in fact, they could not be less similar. Effective business development is not telemarketing, as it requires much more than cold calling or appointment setting. Our new guide, The 4 Essential Pieces of...
Is the Content Marketing Journey Worth Taking?
We live in a world of instant results. With the simple click of a button, we can get what we want, how we want it—anytime, anywhere. Phrases like “buy it now,” “two-day shipping,” and “on-demand” are no longer a perk, but a standard option. Customers expect an amazing...
8 Ways to Use Content Marketing to Boost Customer Retention
The statistics showing the importance of content marketing in customer retention are staggering. According to the Harvard Business Review, retaining just 5% more customers can boost profits by 100%. Harvard Business Review also found that the single biggest driver for...
Work Smarter: 10 Territory Management Tips
A high quality plan will: Help your sales team have effective call lists Increase KPI’s Bring more purpose to outreach Increase speed and progression through data While it is easy to realize that you need a good territory management plan, it can be difficult to craft...
Four Reasons Why Database Health is More Important than You Think
To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more....
Boost Your Google Rank with Search Friendly Content
Let’s face it, with nearly two-thirds of the market share, Google is the 800 pound gorilla when it comes to search. It’s not that other search engines should be ignored; however, the importance of ranking high on Google cannot be overstated. In fact, according to...
Getting Started with Sales as a Service
When you choose to work with team SaaS (Sales as a Service) at NuGrowth, you don’t just get an outsourced sales company with a great reputation, you get a trusted partner vested in your long-term success all the benefits of proven sales processes forged from years of...
Six Tips for More Effective Lead Management
In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?” Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped...
Creating Your Ideal Buyer Profile: Free Templates for Download
If I asked you to describe your ideal buyer, what would your answer be? Well first, you’ll probably want to start with someone who is a fit for what you’re selling. And of course, you’d prefer someone who is an active buyer. Maybe you don’t have a detailed answer to...