If I asked you to describe your ideal buyer, what would your answer be? Well first, you’ll probably want to start with someone who is a fit for what you’re selling. And of course, you’d prefer someone who is an active buyer. Maybe you don’t have a detailed answer to this question. That means there’s no better time to create your ideal buyer profile.
Even if you do have buyer profiles in place, it can be a good exercise to work through again to make sure you are on target. Developing buyer profiles allows you to hone your efficiency by only allocating time and resources toward highly targeted leads. In contrast to a batch and blast approach built upon thousands of generic names that may not be a fit, using buyer profiles can help you reach the best leads at the right stage of their buying journey.
A well-developed buyer profile includes details like:
- Company size, industry verticals, location
- Top pain points
- Best questions to ask the buyer
- Value propositions the buyer wants to hear
To help you get started, we’ve created some free buyer profile templates you can download and fill out to better reach your ideal prospects. If you’d like to be more efficient and reach your ideal leads and prospects, NuGrowth can help. Contact us at 800-966-3051 or fill out a contact form.