Blog
Is Inside Sales Changing Business?
The inside sales rep is changing the business landscape. The popularity of inside sales is growing rapidly, and for good reason. The inside sales model provides unique advantages, such as increased call activity and lower sales costs. It allows companies to scale...
How to Achieve Over 10% Contact Rate
“Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.” –Sun Tzu, The Art of War IV.15 In other words, if you want to achieve your goals,...
Revising Your Business’ Website Copy
Are you considering re-writing your business’ website copy? You’re not alone. A lot of websites are born quickly and out of necessity, so they often have a TON of excellent information, but don’t necessarily have web-optimized copy.
Many companies copy straight from sales papers, brochures, and other print collateral because there isn’t enough time or expertise on-hand to write website content. Other sites were originally written by the machine operators, engineers, or other subject matter experts who had primary responsibilities beyond website writing.
So, if you’re looking for a place to start, we’ve outlined basic steps and information for you to consider as you begin.
A Critical Step to Hold Better Sales Calls
The discipline of sales is constantly evolving. New technologies, metrics, and tactics are created every day to help sales teams create an edge in the sales process. One thing doesn’t change—preparation is essential. 99% of customers want salespeople who contact them...
How to Measure the Effectiveness of Your Content Marketing
“Content marketing is king.” “Content marketing is the future.” “Content marketing is the new black.” Over the last few years, we’ve heard quite a few grandiose statements about content marketing. In our experience, content marketing has indeed been an effective...
How to Create High-Octane Content
Today, more and more businesses construct content marketing “machines” designed to do one thing: Blast through the clutter by building content that matters to your audience. Companies that create fascinating content do more than delight readers—they make connections....
When to replace your website
Some things get better with age… What gets better with age? The longer a fine wine lasts, the better it becomes. Leather boots look better scuffed than new and cast iron pans make food taste better as they become more seasoned. If only this were the case for everyday...
What’s in It for Me? A Checklist for Creating Relevant Content
Everyone is doing content marketing, and most are doing it badly. Just two statistics tell the whole story: 91% of B2B marketers use content marketing. 2 out of 3 do not believe that the content they produce is effective. Why is so much content ineffective? Relevant,...
The Importance of the Inside Sales Rep
Historically, many organizations have severely undervalued the importance of a well-established inside sales team. The old way of thinking would sound something like this: “Field Sales is more strategic, meeting with C-level executives and developing strategic...
Visual Content for the Modern Attention Span
High speed internet, mobile devices, and social media have all contributed to our need for instant gratification. In just seconds we know what our friends are up to, or the location of the nearest coffee shop. We have become accustomed to this fast-paced lifestyle—and...