Successful marketers supplement their creativity with a few essential tools to produce masterful messages that really speak to their ideal prospect. One of these tools is the buyer persona, a semi-fictional representation of your ideal customer that is built using a...
Tired of struggling to create enough engaging content to reach your organizational goals? If so, here are five reasons to outsource your content creation.
One of the best ways for marketers to leverage available resources more efficiently and effectively is repurposed content.
Wondering if content marketing is worth the investment? Discover 6 profitable actions produced by content marketing that help increase your sales.
[vc_row][vc_column][vc_column_text] An interview with Monster’s Margaret Magnarelli [/vc_column_text][vc_column_text]Margaret Magnarelli is the leading content strategist and editor at Monster and former executive editor at Money Magazine. She has spoken widely about...
[vc_row][vc_column][vc_column_text]Andy Crestodina is a content marketing speaker and the co-founder of Orbit Media, a web design company in Chicago. We were able to connect with Andy and probe further about his keynote presentation at Content Marketing World,...
Looking for a career in marketing but not sure where you want to specialize? Read this eGuide for a snapshot of a digital marketing team.
Most people involved in sales and marketing these days have heard the phrase “content marketing.” Those in the business know that it is the practice of using content (blogs, infographics, video, white papers, etc.) to attract prospects to your brand, engage them...
Content marketing, though a highly effective brand buzz and lead generation method, is not without its challenges. According to the Content Marketing Institute, new and experienced content marketers alike report the same hurdle: producing engaging content. There is...
The path to Hell is paved with good intentions. A heavy statement. And, for those working through a content marketing plan, not far from the truth. Content marketing is on the rise—everybody is getting in the game—but good intentions won’t drive success. Those relying...
