It’s that time of year again—time for haunted houses, trick-or-treating, and pumpkin spice everything. It’s also a great time to talk about content marketing. Content marketing is a proven strategy for growing business, which is why 69% of the most effective B2B...
Our blog post, Marketing Automation: Helping Bring Sales and Marketing Together, hit the high points on why and how sales and marketing need to work together to be effective—and the role marketing automation plays in making that happen. Our latest eGuide takes that...
“Content marketing is king.” “Content marketing is the future.” “Content marketing is the new black.” Over the last few years, we’ve heard quite a few grandiose statements about content marketing. In our experience, content marketing has indeed been an effective...
Today, more and more businesses construct content marketing “machines” designed to do one thing: Blast through the clutter by building content that matters to your audience. Companies that create fascinating content do more than delight readers—they make connections....
Some things get better with age… What gets better with age? The longer a fine wine lasts, the better it becomes. Leather boots look better scuffed than new and cast iron pans make food taste better as they become more seasoned. If only this were the case for everyday...
Everyone is doing content marketing, and most are doing it badly. Just two statistics tell the whole story: 91% of B2B marketers use content marketing. 2 out of 3 do not believe that the content they produce is effective. Why is so much content ineffective? Relevant,...
High speed internet, mobile devices, and social media have all contributed to our need for instant gratification. In just seconds we know what our friends are up to, or the location of the nearest coffee shop. We have become accustomed to this fast-paced lifestyle—and...
Like athletes, businesses are constantly working to improve performance and meet new goals. To be successful, both athletes and businesses must consistently exceed their goals and outperform the competition. The most successful athletes eventually become All-Stars....
Anyone who has ever searched the web to for insight how to increase leads through digital marketing or on whether marketing automation is “really worth it” has probably landed on Act-On’s blog post, 87 New (Really) Marketing Automation Stats. If not that post...
In some way, shape, or form, content marketing has been around for centuries. In the 1700’s Ben Franklin employed the technique when he penned “Poor Richard’s Almanack.” In the early 1900’s Companies such as John Deere and Jello were using informational magazines and...
